Company Overview. GOOD IDEA is the first metabolic functional beverage that is clinically proven to balance blood sugar and prime metabolism. GOOD IDEA, Inc. was founded by Dr. Elin Östman with the co-founders of Oatly, Rickard and Björn Öste. Their mission was to develop the world’s first proven functional drink with the ability to balance blood sugar in a way that is both tasty and fits into a modern healthy lifestyle. More information regardin...
