Marketing Director- Retention

Welcome to Boardroom - the ultimate relaxation and transformation experience. At Boardroom, we provide an exceptional grooming experience in an upscale comfortable space that gives ambitious men the edge they need to up their game.

Having nearly 20 years in the industry, Boardroom is not just the preeminent brand in men’s grooming, we’re the OG! The first Boardroom offered men a place to get a salon-spa experience, much like women had enjoyed for years, in a comfortable masculine environment tailored just to them. And it was a hit! With rapid growth and despite many copy-cat concepts emerging, Boardroom has become the iconic brand in our industry and the Authority in Men’s Grooming. 

Styling clients in over 46 salon locations across 8 states and with plans to grow over 20% in 2024, Boardroom is firmly established as the leader in the upscale men’s grooming category, and the iconic brand in our industry.

Looking to be a part of a creative team with an energy, vision and passion for doing big things? Grow with us! Our talented team enjoys learning and growing together, trying new things and ultimately building something big together. Enjoy a compelling benefits package, flexible/hybrid work environment and more. We can’t wait to get to know you! 

Key Responsibilities: 

The Director of Marketing – Retention is responsible for creating and driving strategic plans and executing system-wide marketing efforts designed to drive long-term client and member retention. The role requires big-picture brand/channel-marketing thinking as well as sharp analytical thinking to drive decision making and optimization of marketing activities. The Director of Marketing - Retention will report to the SVP of Marketing, joining and collaborating with a small but passionate team with a drive for results. This candidate spearheads all marketing retention efforts for the brand and will also work cross-functionally with other teams to ensure flawless execution of the Boardroom marketing vision internally and externally. 

Essential Duties & Responsibilities:

• Develop and manage annual plans for all marketing retention efforts contributing overall marketing annual calendar and strategic initiatives 
• Own responsibility for critical business KPIs: client repeat-rate and member retention, among others as determined 
• Collaborate with Marketing Director – Acquisition for national planning efforts, promotional windows, and other brand initiatives with a retention mindset 
• Responsible for Boardroom’s CRM function including all facets of campaigns, always-on-automations, and data integrations and implementation
• Plan, manage and execute email & SMS campaigns, carefully monitoring performance 
• Maintain active, regular reporting on campaign performance, tracking KPIs and making optimization recommendations
• Undertake continuous analysis of competitive environment and consumer trends 
• Partner with Finance to ensure financial viability of test proposals and make projections 
• Manage partner relationships and/or internal headcount and partner with SVP of Marketing to build a growing marketing team 

Skills, Abilities & Qualifications:

• 7-10 years marketing experience in multi-unit retail or service industry experience with a retention background 
• A desire to try new things and an eagerness to learn 
• Highly motivated, responsible, and accountable with strong initiative, project management skills, and outstanding business logic
• Strong background in 1:1 customer marketing, with robust experience in personalization, customization, and segmentation best practices 
• CRM strategy and management experience required, Hubspot preferred 
• Experience building and executing promotional campaigns and delivering results 
• Excellent deck-writing/storytelling skills for business cases and project briefs 
• Proactive, intuitive, results-driven, and hands-on with the ability to recognize, strategize, and creatively solve problems 
• Proven ability to mentor and coach junior team members 
• Bachelor’s degree required; MBA preferred