First Watch - Your Daytime Cafe. First Watch is the fastest growing Breakfast, Brunch, and Lunch concept in the country with over 400 units. Franchised by locally owned Capstone Concepts, LLC. 8 franchised locations in Tennessee and one under construction in Asheville, North Carolina. The Asheville location will be opening in the fall of 2021 at the Biltmore Village. capstoneconcepts. Our Mission: At Capstone Concepts, LLC, we lead, develop, and ...