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Description
Meltwater is a leading global provider of media, social, and consumer intelligence software solutions. We are looking for an experienced professional to join our growing team as the Global ABM Senior Marketing Manager. This key role combines leadership in global demand generation campaign management with expertise in account-based marketing & experiences (ABM/ABX), driving our business's growth and market positioning.In this position, you will report directly to the Sr. Director of Global Enterprise & ABM and collaborate closely with cross-functional teams. You will play a pivotal role in aligning our global marketing ABM strategy with overarching business objectives while overseeing the successful execution of ABM campaigns tailored to our enterprise segment.As the Global ABM Senior Marketing Manager, you will lead the development and execution of global campaigns in collaboration with the field marketing, corporate marketing, and sales teams. You'll also be responsible for building 'campaign-in-a-box' initiatives, providing comprehensive resources for seamless global campaign activation. Additionally, you'll lead the creation of 1:few and 1:1 ABM campaigns, ensuring personalized and targeted approaches for specific account segments.You will develop and execute ABX programs to attract and grow target accounts from our Enterprise segment. Leverage 6sense intent data to inform account based marketing campaigns and content creation for different personas in our key buying committees.The key for this role is collaboration with sales teams. You will work closely with the sales teams to understand their needs, align demand generation efforts with sales targets, and provide them with the necessary tools, resources and support to convert leads into customers. Collaboration will be essential to ensuring a seamless handoff between marketing and sales.Your area of responsibility includes:Full Time
$104k-138k (estimate)
04/27/2024
07/16/2024
meltwater.com
SAN FRANCISCO, CA
1,000 - 3,000
2001
Public
JORN LYSEGGEN
$200M - $500M
Meltwater is a California-based SaaS platform that offers media monitoring, social analytics and related solutions for PR and marketing teams.