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ThisWay is Hiring a Product Marketing Specialist Near Peabody, MA
Responsibilities:
- Develop and produce communications to enhance the brand and emphasize product capabilities.
- Implement effective marketing communications to drive performance, including promotional flyers, targeted email campaigns, and product awareness initiatives.
- Interface with sales and product management for successful execution of marketing activities.
- Maintain data in the B2B marketing CRM software (Pardot/Salesforce).
- Draft communications for social media posting, perform various marketing activities, and copywriting.
- Develop a working understanding of the product line and its market relevance and competitive landscape.
- Support the Product Marketing Manager in establishing and evaluating marketing strategies and plans.
- Monitor industry-wide trends in digital marketing and stay abreast of new tools and technologies.
- Bachelor's degree in Marketing, Business, Communications, or a STEM-related discipline from a four-year college or university.
- 2 years of experience in product management, eCommerce, business development, marketing communications, or digital marketing, preferably in a scientific/industrial products company, or equivalent combination of education and experience.
- Experience managing small projects from end to end within an established framework, including interacting with stakeholders, setting project timelines, and delivering projects to completion.
- Proficiency with Microsoft Office.
- Experience with Salesforce/Pardot desired.
- Graphic design experience (e.g., Photoshop, Illustrator, Corel Draw, In-Design, Quark) preferred.
- Experience/knowledge of e-design principles helpful.
Job Summary
Full Time
$75k-101k (estimate)
05/28/2024
06/15/2024
The following is the career advancement route for Product Marketing Specialist positions, which can be used as a reference in future career path planning. As a Product Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Specialist. You can explore the career advancement for a Product Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Product Marketing Specialist job description and responsibilities
A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.
03/22/2022: New Britain, CT
Their job duties typically include doing research and figuring out what sells.
03/30/2022: Ventura, CA
During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.
04/28/2022: Nassau, NY
A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.
04/07/2022: Lincoln, NE
They work with marketing teams at companies to achieve success through more awareness about what they offer.
02/15/2022: Tulsa, OK
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Product Marketing Specialist jobs
A product manager has ultimate responsibility for the product.
04/12/2022: Wichita, KS
A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.
02/28/2022: Eugene, OR
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
02/19/2022: Nassau, NY
Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.
05/03/2022: Phoenix, AZ
Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.
04/21/2022: Pine Bluff, AR
Step 3: View the best colleges and universities for Product Marketing Specialist.
