As the Director of Content and Communications at Dynata you will be a key leader responsible for developing and executing a comprehensive global content strategy, thought leadership initiatives, and multi-channel campaigns that span web content creation, blogs, webinars, and thought leadership eBooks and white papers. The intention of our content strategy is to build full funnel content that is designed to move prospects through the marketing funnel.
This role is dependent on data, and will be looking at Google Analytics, and campaign performance data to suggest new areas of content development.
Responsibilities:
Content Strategy Development:

• Develop and implement a global content strategy and calendar to support our business objectives across 4 segments. Ensure that we bring thought leadership we've produced, and our own pieces to market in compelling ways that engage with customers.
• Lead the creation of impactful campaigns, including developing copy platforms and coordinating multi-channel execution plans globally. Collaborate with internal teams to create compelling ads, social promotions, and website campaigns.
• Create engaging thought leadership pieces that support demand gen.

Testimonials and Calendar:

• Work with segment leaders to harvest customer testimonials and create campaign assets.

Communications and Awards:

• Oversee communication strategies, ensuring a cohesive and impactful approach globally.
• Identify and pursue opportunities for industry recognition and awards and articles.

Web Presence:

• Direct updates to the company website, ensuring alignment with overall communication and campaign strategies.
• Monitor and optimize website content to enhance user experience and drive engagement.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• Proven experience in developing and executing global content and campaign strategies.
• Strong leadership skills with the ability to collaborate cross-functionally.
• Excellent written and verbal communication skills.
• Familiarity with the technology or data solutions industry is a plus.
• Demonstrated success in managing public relations on a global scale.

Dynata is the leading digital data collection provider, and it powers market research insights; we enable companies to listen to and interact with the world's consumers and business professionals through online panels as well as mobile, digital, and social media technologies. It's an exciting time to come aboard Dynata!
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity
The base salary range for this position in is $115K-$140K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.