At Driven Creative Supply, we build brands that are worthy of fans. We believe all brands have purpose and we help bring that story to life in every experience with consumers. Our goal is to build brands from the inside out, driving growth for them and change in the world they serve.

We're looking for people who share that vision and want to help build it. We believe there is no small role and that your point of view, passion and unique skills will shape us and our clients.

The Role

The Paid Acquisition role leads all client paid Search and Social media buying (hands on keyboard) on platforms such as Facebook/ Instagram, Google PPC, YouTube, GDN and more. From strategic campaign development to regular monitoring and optimizations, the right person for this role will have a data- and objective-driven mind. They will take initiative on implementing best practices and new opportunities, while keeping client growth top-of-mind.

The role will work directly with the Brand Managers and Director of Innovation & Strategy on implementation, optimizations, and regular insight reports. The objective always being to narrow in on where we can provide the most value and ROAS for our clients. As such, a passion for account growth and experience identifying objectives, growth tactics and obstacles are a must.

Responsibilities

• Lead measurable growth for the client's brand and of the account within the agency.
• Identify new and creative ways to contribute to and grow client business.
• Successfully managing paid acquisition portfolios across Search and Social platforms.
• Create, develop, analyze, and grow the use of digital marketing initiatives across various channels and audiences.
• Work internally across teams to ensure digital learnings are echoed throughout the account(s).
• Polished presentation skills and comfortable presenting insights in client meetings. 
• Build campaign performance reports to highlight trends, actionable insights and recommendations. 
• Daily use of publisher platforms including but not limited to Google Ads, Facebook/Instagram, Snapchat, Pinterest, Twitter, TikTok and other applicable search and social publishers. 
• Strong analytical and data storytelling skills with the ability to identify and communicate trends and insights. 
• Manage annual Ad Spend budgets, and work with the account team to perform monthly ad spend reconciliation across platforms. 

Requirements

• 2-4 years of experience with planning and implementing a successful Paid Search/Social strategy.
• 2-4 years of experience in web analytics, marketing, and business development.
• 2-4 years of agency and/or client-side experience managing large scale interactive marketing projects. 
• Proven record of success for B2B and B2C clients across ad platforms. 
• Bachelor’s degree or equivalent (marketing, business, communications).
• Working knowledge of traditional advertising and how to support using digital tactics.
• Experience with A/B testing and other testing metrics. 
• Experienced in managing annual ad spend budgets of all sizes, and the ability to pace the monthly ad spend across platforms and campaigns. 
• Reconciling monthly data and creating digestible performance reports across platforms for each client. 
• Demonstrated knowledge of the digital industry, emerging trends, and innovation. 
• Ability to analyze data and provide evidence-based recommendations.
• Sense of ownership and pride in your performance and its impact on our clients’ key business outcomes.
• Have an understanding of the key metrics measured by campaign objective: retargeting, lead generating, awareness, conversion, traffic, reach, views etc.
• Strong quantitative and qualitative analytical skills. 
• Understanding and implementation of tools to measure behavior such as Pixels, Tags, UTM’s, Zapier, lead form extensions etc. 
• Working knowledge of the correlation between ad performance and conversion rate optimization opportunities. 
• An understanding of audiences and best practices for the respective user journey through the entirety of the funnel. 
• Strong understanding of the analytics capabilities within Google Analytics, Google Ads, Facebook Business Manager, Google Search Console, Google Data Studio and more. 

Competencies

• Detail-oriented with strong interpersonal, organizational, and presentation skills.
• Efficiency, leveraging highly refined time management skills to meet deadlines.
• Is familiar with an agency setting and as such is able to pivot focus as needed. 
• Advanced understanding of Excel and Google Sheets.
• Manages up and knows when to escalate internal and/or client concerns.
• Ability to convey key insights to an audience that isn’t digitally savvy.
• Ability to work with, and manage, freelancers as needed.
• Actively contributes to the team culture.

Who You Are

• Excellent team player and communicator. 
• Tech savvy, hungry to learn and to teach. 
• Thrives in a fast-paced environment.
• Leverage tools to improve efficiency, not afraid to speak up when there’s an opportunity for improvement.
• Has a love of process and has the gumption to suggest ways to refine it. 
• Brings the time management skills required in an agency setting. 
• Can work autonomously but isn’t afraid to ask for help. 
• Has the hunger to build a team in an environment where you’ll be a key player in shaping it. 

Why Driven

• Dog and people friendly office 
• Flexible balance between WFH and office days
• Ongoing educational opportunities
• Benefits: Medical, 401K
• Flexible PTO
• Competitive salary and comprehensive benefits package
• Entrepreneurial work environment with the freedom to get things done
• Chance to grow by working with an extremely talented team
• Make a true impact on our company and its services with high-visibility and possibilities for career growth
• Company outings, catered lunches, team building events and much more
• More than Digital: ability to experience and observe the full spectrum of advertising. From packaging and branding, print, out of home, TV, radio and more. 

Driven Creative Supply is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law