About the Role:

We are looking for an analytical and experienced marketing leader who can lead our performance marketing efforts and drive continued fast growth for the business. Very strong analytical background is critical.

This role will report to the VP of Growth. 

This is a full-time hybrid role with company benefits based out of Squatch HQ in Marina del Rey. CA.

The anticipated base compensation range for this role will be $150,000 to $170,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

• Lead and mentor the customer acquisition team, fostering strategic thinking, a sense of urgency, and collaborative culture.
• Develop a strategy to drive paid media efforts with a focus on Facebook and Google and build the foundation for fast growth moving forward.
• Meticulously lead management and optimization of a multi-million dollar marketing budget with a heavy focus on profitable acquisition, leveraging an LTV:CAC methodology.
• Develop and implement the next phase of attribution methodology, considering options like MMM, incrementality/lift analysis partners, and others to provide more accuracy.
• Rigorously measure and report on KPIs (e.g., CPA, ROAS) on a daily, weekly, and monthly basis in support of growth goals.
• Collaboratively lead iteration of creative content in close coordination with the creative team and external agencies to create high-performing content for core paid media channels.
• Develop a strong non-paid strategy, helping to bring back more organic growth.
• Partner with cross-functional teams to bring strategies to life, specifically Product/Engineering and Lifecycle Marketing teams.
• Lead and manage all user acquisition flows and growth initiatives in partnership with the web team, constantly iterating and optimizing flows to improve conversion and developing new ideas to acquire customers.

About You:

• 7 years of experience in growth and direct response marketing at a consumer brand
• Proven success managing and optimizing multi-million dollar marketing budgets across multiple digital channels
• Exceptionally strong analytical skills with the ability to apply business strategy to data analysis and recommendations
• A desire to innovate on UA methods and improve strategy
• The ability to do both strategic planning and daily execution/optimization
• Ability to lead a team and develop exceptionally talented individuals
• Deep understanding of non-paid channels (SEO, organic, referrals, etc.) is highly preferred
• Experience working with product and engineering teams on flow optimization
• Excellent communication skills
• Interest in health and wellness, personal care, and/or eCommerce industries
• Someone who gets things done without perfect resources is innovative and works with a sense of urgency
• Someone who has high standards takes ownership and is invested in the outcome
• Someone who proactively helps others stays positive and has a good sense of humor

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