[Must be on-site - Phoenix, AZ]

Directed Trust Company and its brands need an experienced social media/influencer marketer to bring high-quality strategy, execution, and growth to our platforms. Directed IRA is one of the Nation’s leading custodians of self-directed retirement accounts (IRA & 401k) and hosts the industry’s #1 podcast, book, and events—with hundreds of thousands of social media followers across their channels and podcasts.

Our Founder/CEO, Mat Sorensen is a leading influencer, podcaster, and event speaker in our industry. This is an opportunity for you to manage his personal brand as well as our business accounts. Experience with investing, wealth building, real estate, or financial industries is crucial.

Key Responsibilities:

• Own our social media strategy, planning, and execution. You’ll be reporting to our Director of Marketing and CEO.
• Manage the content calendars for Mat Sorensen and DIRA.
• *Creation, copy, editing, and publishing of content across all platforms (including boosted/paid social).
• Weekly social performance reporting. You should know the numbers behind our social platforms better than anyone at DIRA.
• Engage with our community in comments and private groups.
• Monitor consumer sentiment, industry/competitor trends.

*We have graphic designers and video producers who will help you create content for posts. You will not be responsible for filming/editing our studio content but are expected to film the occasional iPhone/selfie-style content with Mat.

Our Social Presence:

• 50k Followers - Mat Sorensen’s Brand (LI, Insta, TikTok, YT, FB, Private FB Group). Mat is the CEO of DIRA, is a best-selling author, national speaker, and attorney. Growing his personal brand is just as important as our business accounts. His audience is seeing consistent growth but we’re hoping that your influencer experience can bring him to a new level.
• 6k Followers - Directed IRA (LI, FB, YT, Insta). DIRA is an Inc 5000 company with incredible growth potential on social. We’ve seen Mat’s brand explode over the last few years but need you to bring tactful brand strategy to our business channels. Our team is in the podcast studio twice a week filming long/short-form content. You’ll have no shortage of content to play with.
• 600k Followers – Mark J. Kohler (Mark is a co-founder of DIRA and has his own marketing team separate from ours. You will not be managing his platforms but will need to be familiar with him and his audience. Mat and Mark co-host two podcasts together.)

Required Experience:

• 4 years in social media or influencer marketing roles.
• Boosted and paid social experience.
• Managed the brand/social strategy for at least two brands. (Must list the individuals/companies whose social accounts you have managed).
• Highly Recommended: Experience in investment & wealth building, real estate, and financial industries.

Not required, but appreciated:

• Marketing agency experience. Have you produced quality content at scale?
• Graphic design experience (psd, canva, figma), video editing, podcast production, website and landing design, etc.

Application Tips (things we want to know):

• What individual/company social accounts have you managed and what was your involvement? What industry were they in? How much volume did you produce? What type of content and what platforms are you most competent with? Have you created brand guides?

Working For Directed Trust Company:

• Annual year end performance bonus
• 15 days paid time off annually
• 11 paid days off for company recognized holidays
• Company 401(k) plus matching after one year of employment
• Health Reimbursement Arrangement (HRA) after 90 days of employment
• Fun quarterly company incentives and prizes
• Monthly company lunches
• Free snacks and drinks in the staff lounge
• Option to participate in additional company bonus opportunities
• Upon completion of two years of dedicated IRA operational and technical experience, Directed IRA will pay for you to receive the prestigious professional designation - Certified IRA Services Professional (CISP)
• Growth Opportunities within a fast-growing company