About us. It all started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Sawyer Hemsley, Crumbl’s co-founder and COO, created Crumbl with the goal to create the world’s best chocolate chip cookie. He teamed up with his cousin Jason McGowan, Crumbl’s CEO, and dove head-first into the world of baking. After thousands of dollars in wasted dough, recipes that did not live up to their expectatio...