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Director of Communications & Media Relations
Full time, 80 hours per pay period, Day shift
Covenant Health Overview:
Covenant Health is the regions top-performing healthcare network with 10 hospitals, outpatient and specialty services, and Covenant Medical Group, our areas fastest-growing physician practice division. Headquartered in Knoxville, Covenant Health is a community-owned integrated healthcare delivery system and the areas largest employer. Our more than 11,000 employees, volunteers, and 1,500 affiliated physicians are dedicated to improving the quality of life for the more than two million patients and families we serve every year. Covenant Health is the only healthcare system in East Tennessee to be named a Forbes Best Employer seven times.
Position Summary:
Initiates, develops, and implements media relations/communications strategies for Covenant Health. Directs activities of the communications and content department. Primary responsibilities include managing a team of writers and content creators; developing/implementing strategic PR/communications goals; creating search engine optimized content for dissemination on the website; working with departmental staff to effectively disseminate meaningful information and key messages to various audiences (e.g., the public, community leaders, employees and physicians) via traditional and digital media; developing strategies to enhance Covenant Healths reputation among the community; overseeing external media relations strategies; implementation of system wide crisis communications plans as needed; producing audio/visual presentations; speech/scriptwriting; publicizing Covenant Healths community outreach efforts and other system wide departmental activities; coordinating special events; developing effective tools and resources for communications team; tracking and reporting value of PR activities; managing the content calendar for the marketing department.
Recruiter: Kathleen Rice || kkarnes@covhlth.com || 865-374-5386
Responsibilities:Minimum Education:
Bachelors degree in Public Relations, Journalism, Communications, English, or Liberal Arts.
Minimum Experience:
Five (5) years of public relations/marketing experience with healthcare or hospital public relations experience preferred. Excellent writing and editing skills required, including experience writing news and features, reports, speeches, scripts, and advertising copy. Basic photography skills and working knowledge of web content management systems, social media platforms, and media relations preferred. Managerial and problem-solving experience needed. Excellent communication and organizational skills, ability to meet deadlines and work both independently and in teams. Ability to lead teams, facilitate meetings, and give presentations effectively.
Licensure Requirement:
None
Full Time
$155k-198k (estimate)
06/14/2024
07/03/2024
covenanthealth.com
KNOXVILLE, TN
3,000 - 7,500
1997
Private
CARY CUNNINGHAM
$1B - $3B
Ancillary Healthcare
Covenant Health is a provider of rehabilitation and behavioral healthcare services.