Intro

 At Cortland, you map the story of your success. We don't adhere to the status quo, we love outside industry perspective, and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily, our high performance continues to drive exponential growth – and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills, you can forge your own career path, love what you do, and let it show.

Job Overview

As a Content Writer, you have the opportunity to craft dynamic content for a variety of external and internal projects, programs, and outputs – all while bringing the company’s brand voice and culture to life through your words.

Roles You Will Play

The Wordsmith

• Write clear, compelling short and long copy for various mediums and audiences (e.g. web copy, newsletters, email campaigns, ads, signage, and associate-,. resident-, and investor-facing communication)
• Identify core messaging and present options to project stakeholders
• Grasp project requirements quickly and adjust writing style to different audiences and mediums
• Revise copy as needed (and requested) to achieve project and stakeholder goals
• Tailor storytelling techniques to appeal to different audiences, ensuring a meaningful connection with associates and residents

The Brand Voice Ambassador

• Adjust writing style to adhere to company’s brand standards
• Inform, engage, and persuade target audiences by writing in the company’s brand voice
• Revise existing copy to adhere to the company’s brand voice
• Identify (and remedy) copy that is not in brand voice
• Proactively identify engaging and relevant stories within the organization, and collaborate cross functionally to unearth unique narratives that align with our brand and values

The Creative Partner & Content Curator

• Collaborate well with the creative team and other stakeholders on both small- and large-scale projects
• Interpret copywriting briefs and project requests from various teams
• Consult with designers to ensure copy works in tandem with visuals to successfully relay core messaging and reflect brand standards
• Conduct research as needed to source and generate content

 The Impact You Can Make 

• You have such a way with words that your fellow associates think that you have a built-in dictionary in your head!
• The brand voice has never been clearer and nobody knows it better than you do.
• You’re about as creative as they come and everyone is excited to work with you because you always come up with unique ideas.

Building Blocks of Success

• BA/BS in English, marketing, journalism, or related field
• Proven experience as a content writer, journalist or related role
• Basic understanding of incorporating keywords for SEO
• Love of writing and an eye for detail and nuance
• A creative and collaborative spirit who can work well under pressure
• An ability to narrow in on small details while keeping the big picture in mind
• Brilliant writing, editing, and proofreading skills
• Excellent time-management and organizational skills
• Knowledge of content strategy and creation for both digital and print
• A substantial knowledge of persuasive writing tactics and trigger words to elicit target audience response

Outro

At Cortland, we create, reimagine, and manage apartment communities for residents nationwide. Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas. From product design and procurement to general contracting and property management, we do it all – to make sure our communities are the perfect setting for living life to its fullest. 

Our success is fueled by our belief in a better life – where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people – possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.

Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardlessof race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email talentresources@cortland.comor call 404.965.3988.

Cortland is a drug-free workplace.

Cortland participates in e-verify to verify the employment status of

all persons hired to work in the United States.