Summary of Position. The Paid Media Specialist is a hands-on role responsible for owning the strategy, budget allocation, and performance of multi-channel paid media programs for home services clients. Building on strong executional expertise, this role evolves beyond day-to-day optimization to define channel mix, forecasting, testing roadmaps, and measurement frameworks that drive efficient growth and measurable business outcomes. The Specialist...
Summary of Position. The Paid Media Specialist is a hands-on role responsible for owning the strategy, budget allocation, and performance of multi-channel paid media programs for home services clients. Building on strong executional expertise, this role evolves beyond day-to-day optimization to define channel mix, forecasting, testing roadmaps, and measurement frameworks that drive efficient growth and measurable business outcomes. The Specialist...
Summary of Position. The Digital Paid Ads Strategist is a key member of Cornerstone’s marketing team, responsible for managing large budgets and leading data-driven, multi-channel paid media campaigns in the local home services sector. This role owns the channel mix and budget allocation across PPC, LSA, Paid Social, YouTube, OTT, Programmatic, etc. The strategist plans, executes, and optimizes PPC campaigns across platforms, conducts in-depth ke...
