Department

Position Summary

Reporting to the Director of Undergraduate Recruitment, the Associate Director of Admission, Communications and Events primary responsibility is to develop and execute an integrated marketing plan for undergraduate enrollment in close collaboration with the University Communications and Marketing (UCM) department. This position manages the use of various channels to amplify national awareness of Metropolitan State University of Denver's (MSU Denver) signature educational experience of meeting students where they are and enhancing its role of providing an affordable and transformative education, through electronic, web, print communications and social media channels. In addition, this position will manage four team members who are responsible for assisting with communications and marketing as well as special events for prospective students and other influencers to demonstrate MSU Denver's brand in action.

Candidates should possess strong writing and creative skills, an understanding of data analytics, teamwork competencies, experience effectively using communications tools and a comprehensive understanding of the enrollment funnel.

The successful candidate will be a detailed-oriented individual with strong time management skills and be flexible, have experience adapting to rapid changes while staying informed on the latest admissions trends in strategic student search, Slate enhancements, as well as the ever-evolving best practices and ethics of the admissions and enrollment procession.

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Duties/Responsibilities

35% - Create both strategic and transactional messaging to drive applications, admits, and ultimately enrollment. Monitor and test messaging for effectiveness and recommend changes to strategy to produce improved results throughout the recruiting cycle. Utilizes communication data such as open rates, click-through rates, subject line performance and A/B testing to determine effectiveness of campaigns. Research and execute best practices for differentiating messages for various target populations (traditional, readmit, international, nontraditional, underrepresented minorities, transfer students). Design, test, send and assess communications using the University customer relationship management (CRM) software application, Slate. Builds and maintains a calendar of communications and informs the office of upcoming and delivered communications. Responsible for managing the budget for communications-related expenses.

30% - Supervise and manage Communication & Events team to deliver special events and execute all communications from the Office of Admissions. Lead the team that plans and delivers special events including (but not limited to) open houses, admitted student days, admission summits, leadership team retreats, school counselor events, and coordinates our student ambassadors. This team also recruits and coordinates community participation (faculty, staff, and students) and works with third party vendors, to deliver a unique experience that will clearly demonstrate the value of anMSUDenver education. Responsible for managing the special events budget.

20% - Works with University Communications and Marketing (UCM) and external enrollment consulting firms to develop, maintain and implement a robust, multi-channel marketing and communications calendar for target audiences. Manages communications flow and fulfillment for all print and electronic materials, ensuring timely delivery of information to prospective, applicants, and new admits students. Serves as primary Admissions contact with theUCMoffice and external enrollment consulting firms, working closely with the University's brand marketing and creative team in development of publications, print and digital collateral ads. Assists with the development and posting of engaging content on social media channels.

10% - In collaboration withUCM, manages and updates admissions website content using the University's content management system. Serves as a brand steward, ensuring that the University's identity elements are used correctly in admissions communication, publications and marketing materials.

5% - Other duties as assigned.

Required Qualifications

• A Bachelor's Degree from an accredited college or university in Marketing, Communications, or a related field
• Experience working in an admissions office or in a higher education setting
• Experience with marketing and/or communications experience which may include: Developing, writing, editing, managing, and executing digital and direct marketing/communications campaigns
• Working with creative teams, including copywriters, photographers, videographers, and graphic designers as well as managing the print production process and specifications for large scale design projects
• Experience coordinating campus visits and executing events
• One year of experience supervising professional staff
• Experience using a Web content management system to update and maintain websites
• Experience with a customer relationship management system (CRM)

Important Note : Successful applicants will ensure their resumes clearly demonstrate that their work experience describes how they meetALLrequired qualifications.

Preferred Qualifications

• A Master's Degree in Communications, Marketing, Advertising, or a closely related field
• Experience with Slate customer relationship management system (CRM)
• Graphic design experience with editorial design (i.e. printed publications), corporate design (logos and branding), advertising, web design, and/or communication design
• Four years' experience supervising professional staff

Work Hours

• 40 hours per week,
• Hybrid schedule (on-campus and remote) available for this position.

Full Consideration Date

Complete applications received by May 31, 2024 at 11:59 PM MST will receive full consideration, however applications will be accepted after this date until the position is lled.

Instructions to Apply

For full consideration, please submit the following documents:

• Resume
• Cover letter describing relevant job experiences as they relate to listed job qualifications and interest in the position

Official transcripts will be required of the candidate selected for hire.

If you are an Internal applicant, please apply via the Career tab within the WorkDay Menu

Important Note: Successful applicants will ensure their resumes clearly demonstrate that their work experience describes how they meetALLrequired qualifications.

Closing Date

Open Until Filled

Posting Representative

Posting Representative Email

Benefits

MSU Denver is pleased to offer our current and potential employees a wide array of benefit options. To learn more, please visit the following link:

Employee Benefits Offerings

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator attotalrewards@msudenver.edu.

Diversity Statement

Metropolitan State University of Denver is a unique, access-oriented campus community that values diversity, equity, and inclusion in all its forms. Our student population consists of nearly 58% first generation students and over 50% students of color. We are a designated Hispanic Serving Institution located in downtown Denver.

We create an equitable learning and working environment in concert with individuals who consistently demonstrate commitment to equity and inclusion. We greatly value the diverse identities and perspectives of our students, faculty, and staff and recognize that in order to achieve a just and equitable society, diversity must go beyond simple representation. It requires critical inquiry and dialogue and a commitment to action. We strive to provide a culture of belonging for all community members to achieve personal and professional success.