What's interesting about this role?

We are looking for an innovative problem solver to join our growing Paid Media Team. The Media Buyer will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (Facebook/Instagram, TikTok, Linkedin, Reddit etc.) to achieve our quarterly goals against revenue and gross profit. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background using data to drive success. This role is an independent contributor reporting directly to the VP of Digital Media.

Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Facebook, Instagram, Twitter, LinkedIn, etc. This role will provide the right candidate with an opportunity to grow the Paid Social channel from the ground up.

How Will You Make an Impact?

• Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative and other facets of inventory management.
• Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.
• Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are met.
• Stay up-to-date with the latest trends and features on major social media platforms.
• Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities
• Use data to guide decisions and action in order to scale revenue and GPM for this channel.
• Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

What Do You Bring to Us?

• 3-5 years experience as a high-level operator within the top Social Media Platforms, managing monthly ad spend over $100k, financial category preferred.
• Understanding of direct marketing creative best practices and experience optimizing for campaign performance in a calculated and methodical way (creative, ad copy, landing page)
• Demonstrated subject matter expertise managing paid social algorithms and leveraging technical solutions to generate meaningful results in the paid social channel.
• Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
• Experience developing strategy, finding solutions, and communicating results.
• Proficient in Excel, Google Suite, Google Ads and Bing Ads

The salary for this role is up to $90,000-$120,000 per year. Pay offered may vary based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.