What Product or Services Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

Job Summary

Cardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers’ needs to ensure we provide the right clinical, financial and operational solutions — so our customers can run their practices smoothly, profitably and independently.

• Lead the brand strategy, marketing strategy, messaging, and targeted promotions to establish and grow Navista Network brand awareness in the oncology specialty physician practice market

• In partnership with Digital Marketing, create and execute robust lead generation strategies and nurturing efforts through paid and owned channels

• Develop sales enablement resources and content aligned with the customer buying journey, ensuring the Business Development team is equipped to effectively communicate our value proposition

• Continually optimize marketing mix to increase brand awareness and drive revenue growth

• Identify opportunities to elevate and tailor the Navista Network messaging with the biopharma audience

• Work closely with Business Development teams to track and measure the effectiveness (ROI) of sales and marketing efforts, utilizing Salesforce campaign management and closed-loop reporting

• Collaborate with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing marketing campaigns and sales enablement resources

• Partner with Communications Business Partner to implement external communications, thought leadership and earned media efforts

• Work with the Senior Manager of Market Research to conduct message testing and understand perceptions and unmet needs within the target market

• Lead the trade show and sponsorship strategy for Navista Network and work with Advisor, Event Marketing Operations and other Cardinal Health teams and external vendors to ensure a coordinated presence at external events

• Responsible for the ongoing management and tracking of a Marketing budget

• Collaborate effectively with others and build strategic alliances within the Pharmaceutical & Specialty Solutions segment and across Cardinal Health

Qualifications

• Bachelor’s degree in Marketing, Communications or related field, preferred

• 8 years experience in related field, experience in oncology is strongly preferred

• Experience marketing physician networks and managed services organizations (MSO), strongly preferred

• Strong understanding of digital marketing strategies, lead generation, and sales enablement

• Excellent communication, presentation and writing skills

• Demonstrated project management and marketing experience

• Ability to work in a fast-paced, deadline-driven environment

• Ability to prioritize and balance multiple initiatives

• Ability/willingness to travel up to 20% (domestic travel)

What is expected of you and others at this level

• Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects

• Participates in the development of policies and procedures to achieve specific goals

• Recommends new practices, processes, metrics, or models

• Works on or may lead complex projects of large scope

• Projects may have significant and long-term impact

• Provides solutions which may set precedent

• Independently determines method for completion of new projects

• Receives guidance on overall project objectives

• Acts as a mentor to less experienced colleagues

Anticipated salary range:$102,000 - $145,700

Bonus eligible:Yes

Benefits:Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs

Application window anticipated to close: 05/18/2024 *if interested in opportunity, please submit application as soon as possible.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.