Unpaid Marketing Intern - Ads Specialist

The Ads Specialist is a Marketing Intern who will work remotely with the Marketing and Fundraising Team to implement, optimize and report on digital marketing strategies for the company. The Ads Specialist uses attention to detail and creative thinking to produce high value targeted ads that generate awareness of and support of all programs for the Boys & Girls Clubs of South Central Texas. Must have experience in working in Google Ads, Facebook Ads Manager and other social platforms.

Duties and Responsibilities

• Build out campaign frameworks inside ad accounts for brand awareness and lead generation campaigns on a variety of platforms, including paid search (Google AdWords), paid social media advertising (Facebook, Twitter, LinkedIn, TikTok)
• Execute tests, collect and analyze data and insights to achieve maximum ROI in Facebook and search campaigns
• Ensure both the ad account and website are optimized for the highest conversion rate possible
• Provide reports for Account Managers, which includes ad spend, CPA, and ROAS data, as well as data-driven direction for campaigns
• Enthusiasm for paid search and drive for continued growth
• Work closely with other teams to create effective marketing campaigns
• Stay up-to-date on marketing trends; be comfortable suggesting new and different solutions;
• Open communication is a must;
• Ability to attend marketing meetings when necessary (via Zoom or Google Hangouts);

Qualifications

• Undergraduate juniors and seniors & graduate students for credit 
• A strong desire to enter into or explore the fields of marketing and/or communication 
• Candidate must have strong writing skills and editorial capabilities 
• Facebook Ads/ Google Ads Experience
• Self-starter, motivated, and able to take initiative and work independently
• Data-Driven with a meticulous approach to their work
• Analyze data in Facebook Analytics, Google Analytics, and the social media scheduling platform (HootSuite)
• Strong social media know- how; as strategic thinking with the use of the mediums will be implemented 
• Creativity and innovative thinking is a must! 
• Professional decorum is a must! 

Requirements:

• Must pass a background;

Internship Schedule:

• Schedule 20 hours/week, flexible. M-F, 9am-5pm, some Saturdays and evenings may be required.

Pay:

• Unpaid Internship

Non-discrimination Policy : The Boys & Girls Clubs of South Central Texas does not discriminate against anyone for any reason or because of any belief. The Center serves as a unifying force within the community and will accept anyone regardless of race, sexual orientation, gender, national origin or ethnicity.