Title: Digital Marketing Coordinator

Department(s): Sales & Marketing

Reports to: President / CEO

Job Summary

Implement leasing and marketing strategies for the BMOC, Inc. portfolio to maximize revenue and achieve/exceed occupancy goals and owner objectives. Primary focus involves executing marketing plans.

ESSENTIAL DUTIES & RESPONSIBILITIES Marketing/Branding/Advertising (~70-90% of time)

• Own The Brand
  • Establish a Media Kit/Brand Standard Repository for each property containing information related to color standards (#HEX), font standards, "tone of voice", and media (pictures/videos/etc.).
• Own Our Internet Listing Service (ILS) Presence
  • If additional media is needed, develop a plan for leadership to discuss with ownership.
  • Ensure our listings are accurate, use tracking information, and our media (photos/videos) provide the best possible presentation of our property within budgetary limitations.
  • Ensure pricing/availability/media data feeds are working properly where they exist.
• Own Our Online Reputation
  • Utilize Entrata's Reputation Manager portal to manage these interactions.
    • Ensure that all data links are correct so that reviews pull in accurately.
  • As necessary, be a liaison and point of contact directly with residents/prospects to resolve issues.
  • Respond to online reviews on sites such as, but not limited to, Google, Yelp, and our property web site.
• "Do It For The Gram" - Social Media Expert
  • Focus should be on staying consistent with our branding, while encouraging interaction/engagement with our residents and prospects.
  • Developing backlinks and partnerships with other businesses to boost SEO at the property and BMOC, Inc. corporate level.
  • Delegation
    • Some tasks/social media posts can be delegated to on-site but ultimately the Digital Marketing Coordinator is responsible for ensuring such posts do not violate laws (ex: copyrights, trademarks, photo licensing rights, etc.) and remain consistent with our brand image.
  • Post multiple times a week on social media platforms for the entire portfolio.
• Analysis & Reporting
• Be The Subject Matter Expert (SME) For Digital Media
• SEO / PPC Campaign Oversight
  • Knowledge / Execution of PPC Keyword Campaigns.
  • Web / Digital content development with an SEO-focus.
• Advertising Campaigns
  • Identify the best spaces to advertise within a given market.
  • Assist with coordinating all advertising and communication for external promotions.
• Graphic Design/Layout Design
  • Develop layout/copy as able to save third-party costs for ad design.
• Monthly/Quarterly BMOC Inc Newsletter (digital)
  • Develop & Manage a Monthly/Quarterly Newsletter.
• Know The Markets
  • Provide information to Leadership to develop lease terms and engagement opportunities.
  • Focus Group coordination, leading the discussion, providing actionable feedback.
  • Market Studies (online research, site visits, relationship developing).
  • Remain current with admission standards, admission timing, and academic calendar for freshman, returning residents, transfer students, and both graduate and professional schools.
  • Monitor annual enrollment at the local schools, including incoming freshman, international and graduate students.
  • Monitor proposed and new student housing developments on and off campus.
• Grassroots Marketing
  • Perform/Teach on-site teams how to reach out to local businesses, organizations, student athletic teams, sororities/fraternities, etc.
  • Teach/Perform the art of Co-Vending with vendors (example: subsidize the cost of pizza to get flyers on boxes, etc.)
  • Lead the coordination of and assist in the planning of and budget for all external leasing event. External leasing events include: fairs (housing, international, etc.), and off-property trade shows.
  • Be available to assist on-site staff members with Open House events.
• Planning and Development
  • Develop, independently, individualized marketing plans to boost traffic for each property, as identified and/or assigned.
  • Execute or align resources to execute each marketing plan/project.
  • Develop metrics to assess successfulness of marketing attempts to ensure we are spending advertising dollars wisely.

Miscellaneous (10 - 30% of time)

• Contract Negotiations
  • Keeper of all advertising agreements, supply copies to leadership on demand. Store copies within each property's Teams drive.
  • Negotiate renewals of advertising agreements to minimize increases in rates.
• Own The On-Site Image
  • Set and ensure cleanliness, professionalism, and "cool factor" standards are met in each property's model apartment, office, tour path, and general curb appeal.
  • Instill the BMOC standard in each team member to take ownership of your suggestions above to ensure we are delivering an amazing experience, consistently-even when you are not on-site.
• BMOC Corporate Brand Management
  • Includes volunteerism and charitable giving campaigns.
• Other duties, as assigned.

TECHNOLOGY (SYSTEMS/SOFTWARE/HARDWARE) USED

• Entrata (Property Management Software)
  • Prior experience with Entrata is a plus.
  • Assess and review traffic and individual Leasing Agent statistics.
  • Develop tracking mechanisms (vanity phone numbers, URL switch codes, URL landing pages, etc.) for every marketing source used. Test such mechanisms regularly to ensure accuracy.
  • Build/maintain web sites consistent with the brand voice for each property.
• Graphic Design Software -- Mainly Canva, Adobe Creative, Photoshop, Illustrator, InDesign, etc. or similar products is a plus.
• Microsoft Office 365 (Outlook/PowerPoint/Excel/Word)
  • Proficient Experience Required

EDUCATION AND QUALIFICATIONS

• Associates degree or higher required. 3 years of experience listed above may be considered in lieu of the associates degree requirement.

Must be able to:

• Sit for long periods of time
• View a screen for long periods of time.
• Physically maneuver around a large property.
• Lift 20 lbs on occasion and rarely up to 50 lbs (box of paper, an open house set-up, etc.)
• Drive distances (on rare occasions) with reliable transportation.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

POTENTIAL CAREER PATH

Digital Marketing Coordinator > Digital Marketing Manager > Director of Marketing

ABOUT BMOC

BMOC is a multi-family and student housing management firm that was started in 1985 by President/CEO Bill Levy in Madison, Wisconsin. BMOC has grown and evolved over the years and now manages properties for firms across the region.

BMOC Inc is looking for talented, driven, and ambitious individuals inspired to continually challenge and grow themselves as well as their colleagues and customers.

We value Customer Service; a strong dedication to the customer experience, attention and sensitivity when presented with difficult or emotional situations, and promptness and professionalism in all customer interactions.

We prize Interpersonal Skills; the ability to resolve problems/conflicts with ease and secure a positive, mutually beneficial outcome by listening attentively and maintaining a collected and professional persona.

We find Communication imperative to a successful team; clear, persuasive communication in any circumstance, clarity, and promptness in oral and written response, and especially a dedication to proactive transmission of needs and important updates to colleagues and customers.

We insist upon strong Diversity and Inclusion; a clear and refined respect and sensitivity for cultural differences, welcoming acceptance of all customers and colleagues regardless of background, and strong dedication to a harassment-free environment, always.

We encourage Growth; a desire and willingness to always be learning new skills, growing personally and professionally, and encouraging the same in colleagues and customers.

We require Ethics and Accountability in all things; dedication to your commitments and the organization's best interest, ability, and willingness to accept responsibility for mistakes, respectful treatment of all customers and colleagues, and consistency of work.

Let's do something great together!

BENEFITS

• Medical
• Dental
• Vision
• Company-Observed Paid Holidays
• Paid Time Off
• 401K