Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

The Associate Director, Marketing Campaign Lead is a key role within the Campaign & Consent Mgmt. Platform IT Team, to enable us to engage with customers and create impactful experiences. The Associate Director will be responsible for leading a team of marketing campaign managers who collaborate with business stakeholders to define and design the marketing campaigns across multiple channels and platforms. Role will be responsible for shaping various digital customer engagement capabilities & strategic roadmaps for Commercialization in partnership with matrix teams in IT and business functional teams across US and International Markets. The individual would hold a strong hands-on experience to manage depth of the platforms across the commercialization enterprise capabilities covering the Digital engagement ecosystem.

This position will be responsible shape the solutions that enable the customer engagement. The position will be responsible for the steady state of operations and production resources, implementing and managing the Operating Model, processes, and training documentation. This role would be accountable for the planning and delivery of campaigns to enhance customer experience and support marketing goals and objectives. Additionally, the role is responsible analyze and improve organizational processes, quality, productivity, and efficiency.

Key Responsibilities:

• Lead and manage a team of marketing campaign managers who are responsible for the end-to-end delivery of marketing campaigns, from ideation to execution and optimization.

• Collaborate with business stakeholders, IT partners, and external vendors to understand the business objectives, customer needs, and campaign requirements.

• Provide strategic guidance and best practices on campaign design, targeting, segmentation, personalization, testing, and measurement.

• Ensure compliance with data privacy and consent management policies and regulations across all campaigns and platforms.

• Manage the campaign budget, timeline, resources, and risks, and ensure timely and quality delivery of campaign deliverables.

• Monitor and report on campaign performance, insights, and learnings, and provide recommendations for continuous improvement.

• Lead, plan & deliver new and/or existing strategic platform capabilities that create tangible business value and outcomes.

• Demonstrate the ability to identify high value differentiating capabilities when making digital capability platform choices.

• Act as the digital expert for system processes and workflows. Participate in analysis and provide input and recommendations for meeting business requirements. 

• Collaborate and Partner with local, regional and global colleagues to drive the adoption and enablement of digital capabilities by effective business process design, change management, end user training.

• Partner closely with the Various CIT IT team to align and identify Opportunities / Synergies in respective capabilities and IT investments.

• Lead and partner with matrix teams to drive and govern change board processes across capabilities and projects

• Collaborate with matrix teams (i.e., Business, IT, Security, External Vendors, etc.) to ensure smooth execution of programs, projects, and support activities to meet business needs

• Perform as primary point of contact for the technical product’s modules needs and service performance.

• Accountable for the effective management of the responsible aligned IT assets throughout their lifecycle.

• Drive business case through strong understanding of business needs and articulation of outcome-based approach. Strong presentation skills are required to process requests through the IT investment process.

• Oversee multiple projects across different business units (i.e., Commercial, Medical and Access) while supporting cross-functional activities related to vendor product releases, capability roadmaps, and other Commercialization endeavors

• Execute & manage vendor contract(s) and Service Order(s) as needed

• Ensure management & control of IT project and / or operational financials and budgets as needed

• Partner with external platform partners/vendors to influence & drive their product roadmaps

• Identify opportunities for continuous improvement such as increasing productivity or cost savings throughout the delivery process

• Ensure solutions are compliant with BMS policies, procedures, and regulations

• Identify, clarify, and resolve system development and/or maintenance activity issues and risks, escalating them as needed.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business, IT, or related field. Master's degree preferred.

• 8 years of experience in marketing campaign management, preferably in the pharmaceutical or healthcare industry.

• 5 years of experience in leading and managing teams of marketing campaign managers or similar roles.

• Proficient in campaign management tools and platforms, such as Adobe Campaign, Salesforce Marketing Cloud, Unica, etc.

• Experience in working with data privacy and consent management platforms

• Strong knowledge of marketing campaign best practices, methodologies, and metrics.

• Excellent communication, collaboration, and stakeholder management skills.

• Ability to work in a fast-paced and dynamic environment with changing priorities and deadlines. Strong hands-on experience on cross-platform digital solutions

• Possess certifications in digital platform development and implementation or similar areas

• Articulates and presents complex information clearly and concisely across all levels

• Ability to demonstrate in-depth knowledge and expertise, thereby establishing a strong reputation for themselves and the team

• Participates in decision making and brings a variety of strong views and perspective to achieve team objectives

• Looks for challenging opportunities and focuses on building strong capabilities

• Encourages and coaches others to do the same.

• Strong business knowledge with proven leadership abilities and decisions making skills

• Strong presentation, verbal & written skills to deliver clear & transparent communications

• Think strategically while delivering tactically across local and global teams

• Can communicate the “big picture” in terms of overall solution (both functional & technical components) and break it down into smaller manageable work units

• Project management experience with the proven ability to prioritize, handle risk, control costs, adhere to timelines and manage project teams 

• Strong analytical and problem-solving skills

• Comfortable managing multiple complex initiatives in fast paced dynamic environment

• Comfortable working with limited direction and/or independently

• Relationship building skills across functions and geographies

• Experienced in information technology and management, project and portfolio assessment, planning, systems development and business case development

• Demonstrates strong influencing skills with key partners across the region.

• Familiar with documenting current state process flows and/or process mapping tools (Examples: Process mapping in PowerPoints or Visio, etc.)

• Strong financial experience with budget management and business case development

• Excellent organizational and communications skills, with strategic thinking, and a strong attention to detail

• Team player with good leadership capabilities, a diplomatic approach, excellent interpersonal skills, and a positive attitude

• Articulates and presents complex information clearly and concisely across all levels

• Ability to demonstrate in-depth knowledge and expertise, thereby establishing a strong reputation for themselves and the team

• Participates in decision making and brings a variety of strong views and perspective to achieve team objectives

• Looks for challenging opportunities and focuses on building strong capabilities

• Encourages and coaches others to do the same.

• Exceptional leadership qualities and be a motivator of people

• Ability to direct individuals and delegate responsibilities and tasks.

• Experience leading teams - directly or as a peer - on the complex product and/or project

• Self-motivated, always learning - foster an eagerness to learn, grow, explore, and hone your skills

• Process-driven, people-friendly leader

• Detail and solutions-oriented mindset

• Strong organizational skills coupled with detail-oriented style

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.