About Us. Atkins Verona Bicycle Shoppe is the epitome of a "local bike shop". Atkins is family-owned, in business continuously since 1955. Atkins has been located in picturesque Verona, Wisconsin for the last 40 years. It's the bike equivalent of Cheers Bar – everybody knows your name. It's this kind of environment that has created generations of Atkins loyalists, some traveling hundreds of miles to our shop because they will only buy and have th...