The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Manager of Search Engine Optimization.
Responsibilities:

• Build a best-in-class enterprise and local SEO practice and strategy across technical, content and authority
• Guide Digital Designer and Copywriter in production and prioritization of high quality content articles for landing pages, blogs, GBP posts and other SEO-focused needs
• Act as primary point of contact to ensure quality and timely SOW completion for relevant agencies hired to assist in site SEO strategies
• Serve as an evangelist for SEO across the Brand, working with cross-functional teams to instill SEO best practices, update processes, improve communication and results
• You will partner with our Product and Engineering teams to establish an SEO-first implementation strategy that ensures best practices are implemented from design through launch; on and off domain/publisher sites
• You will partner closely with the Service Line, Creative and the Digital teams to establish customer-friendly content to support SEO strategies
• You will provide clear prioritization and rationale for your initiatives, and will listen and carefully consider your partner's needs and objectives to find common solutions that meet the needs of our Patients and modern SEO best-practices
• Perform ongoing keyword research & gap analysis to uncover new and/or optimization opportunities with content
• Partner with Paid Media, Social and Creative teams to align workstreams and content to the holistic strategy
• Analyze link profile reports and find patterns of potential spammy links to update disavow files
• Establish program KPI's and drive execution to achieve annual traffic and appointment targets
• Be able to report on and communicate shifts in traffic, performance and rankings
• Stay up to date with the latest SEO and digital marketing latest trends and best practices, and communicate those to key stakeholders

Skills/Qualifications:

• This role requires an individual with strong technical background, excellent communication skills and ability to translate business/marketing needs to technical requirements
• 4 years of progressive experience in SEO, Search Marketing, Web Development, Content Marketing, or related field
• Extensive knowledge of on-page SEO, technical SEO and search engine ranking factors
• Experience with relevant SEO tools (ex: Screaming Frog, GSC, Conductor, etc.) and web analytics tools (ex: Google Analytics, etc.)
• Ability to read, write, and troubleshoot basic JS, HTML, and CSS
• Expertise in A/B and other testing methods and experience measuring SEO tactics via these methods
• High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
• Cross-functional leadership skills with the ability to rally teams from across large organizations around clear objectives and key results
• Personal commitment to putting the customer first, prioritizing user experience above search engines and adhering to Google Webmaster Guidelines
• Clear communicator, with the ability to translate technical details to non-technical stakeholders