Who Are We. Arula is a brand built for women who are unafraid to be themselves. We are more than a retailer. we are a safe haven for women who’ve been ignored or excluded. We believe size should never limit your fashion choices. You’re more than a number…You are Xquisite, Amazing, Beautiful Captivating. In the end, it’s not about a pretty dress or a new pair of jeans… it’s about giving you the shopping experience you have always deserved. We see ...