Summary
Posted: Mar 28, 2024
Role Number: 200544944
The people here at Apple don't just build products - we craft the kind of wonder that's revolutionized entire industries! Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Program Manager, Shopping Enablement to help us do extraordinary things. Our team is seeking an experienced program manager to lead shopping enablement initiatives - developing decision support content, tools, and resources to help customers choose the products and services right for them, drive purchase confidence, and customer satisfaction. This role is highly cross-functional, working closely with Retail Engagement Marketing, the Apple Retail Contact Center, creative and digital merchandising teams. In addition, Inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Key Qualifications

• 5 years of digital commerce, customer experience, digital merchandising, or equivalent experience at a leading global brand.
• Successful track record in program management, marketing, or content strategy at a leading global brand.
• Intelligent quick learner with an analytical orientation, strategic vision, consensus building skills, and consultative style.
• Ability to collaborate cross-functionally and globally to leverage knowledge to gain competitive advantage.
• Ability to positively influence people across all functional areas of an organization.
• Excellent verbal and written communication skills; demonstrated success building buy-in for an innovative and bold vision.
• Effective planning skills with the ability to handle multiple projects or tasks at the same time, while being open to and responding flexibly to change.
• Strong quantitative and problem solving skills with the ability to synthesize and distill large amounts of data into action plans. Experience working with ROI analysis and reporting.

Description
Lead the content strategy and roadmap for decision support videos, including developing creative briefs and driving the direction of video scripts. Develop merchandising plans for video and shopping support content. Work cross-functionally with program and product teams to expand the reach of video content to new platforms. Drive video platform enhancements and optimizations. Partner with the Voice of the Customer team to action on insights and develop content solutions addressing customer needs. Partner with the Retail Contact Center, to optimize the content and merchandising of shopping help and support options. Present insights and report on business performance of shopping enablement initiatives to senior executives and cross functional stake-holders. Contributes to an inclusive environment through respecting each others' differences and having the curiosity to learn. Demonstrates Apple's values of inclusion and diversity in daily activities
Education & Experience
BA/BS or equivalent experience preferred, advanced degree a plus
Additional Requirements
Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,700.00 and $212,600.00, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.