Employment Type: Full time Shift: Day Shift Description: Position Summary: Responsible for developing and implementing strategic public and media relations programs in support of West Michigan Regional Health Ministries and Medical Group. Serves as hospital spokesperson and manages media relations, including responding to press inquiries and writing and distributing press releases and media statements. Coordinates, schedules, and manages media interviews with leaders and subject matter experts. Develops strong working relationships with local media and serves as the local point person for regional and statewide advocacy initiatives. Tracks and measures the effectiveness of media outreach. Provides communications counsel and hands-on tactical assistance to Regional Health Ministry leadership. Stays current on latest trends in public and media relations. What the Public Relations and Communications Specialist will need: Bachelor's Degree in English, journalism, communications, public relations or related field; or an equivalent combination of education and related work experience. Three or more years previous work experience in public relations and/or journalism to include professional writing and/or media experience. Portfolio of writing required. Strong skills in researching, interviewing, writing, editing, and project management, and an orientation to continuous quality improvement. Strong written and oral communication / presentation skills (executives, boards, small to mid-size leadership groups). What the Public Relations and Communications Specialist will do: Serves as the hospital spokesperson for public and media relations. Participates in Media Line coverage rotation 24 hours a day, seven days a week. Develops and coordinates public and media relations strategies and tactics to support initiatives arising out of regional and local health ministry strategic priorities. Creates WMI news bureau, media coverage reports and dashboards. Initiates news releases, PSA's, feature stories and story ideas. Cultivates positive relationships with WMI media outlets and reporters. Provides communications/PR counsel and hands-on tactical assistance to client departments. Writes and creates key messages, talking points and toolkits for client department leaders. Interviews subjects, writes, and edits stories, and takes photos for internal publications, including weekly electronic communications. Assists with fact finding, fact checking, research, copy editing and proofreading as needed. Benefits and Total Rewards: Retirement Savings Program, including 403(b)/401(k) plan with employer matching and core contributions Tuition Reimbursement Medical and Prescription Drug Coverage, Dental and Vision Care Coverage Flexible Paid Time Off for vacation, sick time, and personal time Paid Holidays Our Commitment to Diversity and Inclusion Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves. A diverse and inclusive workforce provides the most accessible and equitable care for those we serve. Trinity Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law. Trinity Health is one of the largest not-for-profit, faith-based health care systems in the nation. Together, we’re 121,000 colleagues and nearly 36,500 physicians and clinicians caring for diverse communities across 27 states. Nationally recognized for care and experience, our system includes 101 hospitals, 126 continuing care locations, the second largest PACE program in the country, 136 urgent care locations, and many other health and well-being services. Based in Livonia, Michigan, in fiscal year 2023, we invested $1.5 billion in our communities through charity care and other community benefit programs. For more information, visit http://www.trinity-health.org. You can also follow Trinity Health on LinkedIn.