Rise48 Equity is looking for an SEO and Performance Marketing Coordinator who is a SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, YouTube, and Social Media in order to maximize ROI.

The ideal candidate is a quick learner, creative, organized, and will assist in all areas of marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.

Responsibilities:

• Create social media content, newsletters, MS PowerPoint/Canva presentations
• Organize new leads in CRM
• Assist with press releases and write blog content
• Create graphics for campaigns
• Assist with creating digital content ideas & strategies
• Research marketing & social media trends
• Contribute to marketing & creative brainstorm initiatives
• Identify and propose internal/external ideas and initiatives to help promote general awareness of company brand
• Assist in event planning – meetups, conferences, retreats, etc.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics & campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Research and gather relevant links, data, information for marketing strategies
• Monitor and implement data into excel spreadsheets and powerpoint/Canva presentations
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Requirements and skills:

• Proven SEO experience
• Work experience with Social Media, Graphic Design, and Content Creation
• Proven SEM experience managing PPC campaigns across Google and Social Media
• Proficient plus or advanced skills on Microsoft Excel
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Experience with A/B and multivariate experiments
• Experience with UTM tracking campaigns
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in Marketing or a quantitative, test-driven field

What We Offer:

• Professional and upbeat work environment
• Competitive compensation
• Generous paid time off
• Medical, dental and vision coverage
• 401K
• Employee appreciation events