**Description**

**You Lead the Way. Weve Got Your Back.**

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold our company values and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

**Join Team Amex and let's lead the way together.**

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Build a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

**How will you make an impact in this role?**

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small businesses comprising the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and co-brand cards. Within the Small Business Marketing team, the Refer a Business (RAB) Marketing team markets to our existing small business Cardmember base to acquire high-value prospects. The Senior Analyst, Refer a Business Analytics and Optimization will lead two main workstreams:

performance analysis, forecasting, and reporting

test & learn strategy development and execution

This role presents an exciting opportunity to inform investment decisions, drive profitable growth, and innovate our digital journeys. The ideal candidate will be analytical, curious, and collaborative.

**Key Responsibilities:**

Analyze channel performance and identify key drivers; produce regular reports and share insights on performance and opportunities with partners and leaders.

Lead monthly and annual forecasting processes for the RAB channel, including sizing and submitting requests for incremental funding.

Partner closely with analytics, performance insights, and investment optimization teams to develop performance commentary and recommend optimization tactics.

Lead test & learn strategy and execution for RAB program, focused on improving performance across Cardmember and Prospect funnel.

Partner with stakeholders across the enterprise including EDDS, Consumer MGM, Legal, Compliance and others to develop and execute impactful tests.

Manage channel budget and own invoicing, payment, and reconciliation.

Provide ad hoc support on marketing initiatives and capability launches.

**Minimum** **Qualifications:**

2 years of relevant experience

Superb analytical skills, including proficiency in Excel

Data-driven marketer with ability to connect various insights to actions

Exceptional attention to detail

Excellent verbal and written communicator who can articulate performance results and drivers to varied audiences

Strong collaborator who can build effective relationships with diverse stakeholders and successfully drive alignment and action

Self-starter with ability to navigate complex processes independently and prioritize across multiple projects

Enthusiastic and curious; comfortable in a fast-paced, rapidly changing environment

**Preferred Qualifications:**

Digital marketing, customer experience, and/or agency experience a plus

**Qualifications**

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries

Bonus incentives

6% Company Match on retirement savings plan

Free financial coaching and financial well-being support

Comprehensive medical, dental, vision, life insurance, and disability benefits

Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

Free and confidential counseling support through our Healthy Minds program

Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the Know Your Rights poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

**Job:** Marketing

**Primary Location:** US-New York-New York

**Schedule** Full-time

**Req ID:** 24006100