Company Description. Alaffia and AYÉYA are sister beauty brands creating high-performance products powered by West African botanicals — with a mission rooted in equity, sustainability, and economic empowerment. We own our supply chain and ethically source raw ingredients like shea butter, African black soap, and coconut oil through women-led cooperatives in Togo and Ghana. Alaffia, founded in 2004, has spent two decades blending clean, effective ...