ADRENALINE LACROSSE COMPANY OVERVIEW. Adrenaline was founded by Division I Lacrosse All-Americans who relocated from the East Coast in search of the California dream and settled in San Diego. They surfed, skied, hiked, hunted, traveled, wandered, lived on couches and made ends meet by coaching lacrosse and selling apparel out of their garage. Their work quickly built a loyal and passionate lacrosse following that established Adrenaline as the pre...