Date Posted: 6/21

There are 1 openings for this job profile.

Internal Only, In-line Promotion. Note: In the case of in-line promotions where there is an expansion of responsibilities for the incumbent in the role, which would result in the incumbent being displaced if another person were to take that position, we will not interview for the role.
What we're looking for: 

Summary of Job:

The Email Marketing Manager leads a team of email marketing specialist/senior specialists and oversees the final quality assurance (QA) check of email campaigns, new program launches, and related assets. Must be analytical and have a strong understanding of targeting, test design, campaign execution, and campaign management. You must thrive in a fast-paced business environment and have a proven ability to adapt to changing priorities, strict deadlines, quality execution, and superior customer service.

Key Roles and Responsibilities: 

• Manage and develop a team of up to 4-6 Email Marketing Specialists/Senior Specialists, including the final review (QA) of all email marketing assets. (55%)
• Work collaboratively with stakeholders to develop long-term messaging strategies and email analytics that improve overall email performance and deliverability. (20%)
• Maintain documentation and audit of core automation campaigns, serving as a key point of contact for enhancements related to multi-channel verticals. (15%)
• Lead implementation of standardized best practices in automation, deliverability, testing, and other process related to campaign optimization. (10%)

Education and Experience:

• At least five years experience in email marketing, lead nurturing and automation.
• Strong problem-solving skills and adept at troubleshooting email automation issues.
• Embrace a “test and learn” mindset by bringing a rigorous testing framework to every email sent. 
• Analyze email campaign performance and derive insights to advance recommendations for optimization and/or the creation of additional campaigns to support key findings.
• Must display excellent time management and organization skills as well as enjoy working on multiple projects with different timelines
• Expert with ESPs such as Marketo, Mailchimp, Salesforce Marketing Cloud, Hubspot etc
• Must be a team-player, able to effectively communicate with various stakeholders
• Experience with managing and developing individual contributors

Bachelor’s degree required

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners. 

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

• Medical, dental, and vision coverage
• Life insurance, disability and 401(k)
• Unlimited snacks and drinks
• Generous paid leave policies including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

In Colorado, the anticipated base salary for this role is$90,000.00 with potential bonus and equity eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate’s assigned office) and prior work experience of the candidate.To learn more, visit 2U.com. #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.