How Much Does a Marketing Specialist Make? (2025)
The Marketing Specialist is responsible for advertising, promoting, and marketing their company's products. Additionally, they may also travel to other places in order to effectively sell the products in the long run.
The U.S. Bureau of Labor Statistics also has a positive forecast for the role of Marketing Specialists, with a 6% faster than average job outlook. This correlates to Salary'com's data, which suggests that a Marketing Specialist's average yearly salary is $53,396.
Learn more about the salary trend for Marketing Specialists, top-paying cities in the US, and some FAQs about the occupation in this salary guide.
What is the Average Marketing Specialist's Salary?
As mentioned above, the salary of a Marketing Specialist is $53,396 per year. As of September 16, 2025, Marketing Specialist's salaries range from $44,233 to $62,348, with the majority earning between $48,600 to $58,082.
2025 Marketing Specialist salary: $53,396 ($26 per hour)
A Marketing Specialist's average monthly salary is $4,450, while the average weekly pay is $1,027. Meanwhile, the salary of a Marketing Specialist per hour is $26, according to the report.
| Percentile | By Hour | By Week | By Month | By Year |
|---|---|---|---|---|
| 10th Percentile | $21 | $851 | $3,686 | $44,233 |
| 25th Percentile | $23 | $935 | $4,050 | $48,600 |
| 50th Percentile (Median) | $26 | $1,027 | $4,450 | $53,396 |
| 75th Percentile | $28 | $1,117 | $4,840 | $58,082 |
| 90th Percentile | $30 | $1,199 | $5,196 | $62,348 |
Marketing Specialist Salaries State by State
The salary for Marketing Specialists differs across US states based on factors like minimum wage, job demand, location, and cost of living.
As shown in the table below, the three (3) states with the lowest average annual salary for Marketing Specialists in the United States are Mississippi, West Virginia, and Arkansas with $47,619, $48,083, and $48,238, respectively.
Meanwhile, the three (3) states with the highest average annual income for Marketing Specialists are the District of Columbia, California, and Massachusetts with $59,120, $58,896, and $58,111, respectively.
| State | Average Salary |
|---|---|
| Alaska | $57,801 |
| Alabama | $49,055 |
| Arkansas | $48,238 |
| Arizona | $52,029 |
| California | $58,896 |
| Colorado | $54,480 |
| Connecticut | $57,064 |
| District of Columbia | $59,120 |
| Delaware | $54,074 |
| Florida | $50,523 |
| Georgia | $51,500 |
| Hawaii | $55,809 |
| Iowa | $51,100 |
| Idaho | $49,845 |
| Illinois | $54,427 |
| Indiana | $51,255 |
| Kansas | $50,844 |
| Kentucky | $50,246 |
| Louisiana | $50,769 |
| Massachusetts | $58,111 |
| Maryland | $55,057 |
| Maine | $52,061 |
| Michigan | $52,584 |
| Minnesota | $54,640 |
| Missouri | $50,732 |
| Mississippi | $47,619 |
| Montana | $50,411 |
| North Carolina | $50,742 |
| North Dakota | $52,745 |
| Nebraska | $50,304 |
| New Hampshire | $53,980 |
| New Jersey | $57,876 |
| New Mexico | $49,455 |
| Nevada | $52,846 |
| New York | $56,765 |
| Ohio | $51,992 |
| Oklahoma | $49,370 |
| Oregon | $54,224 |
| Pennsylvania | $53,156 |
| Rhode Island | $55,361 |
| South Carolina | $50,032 |
| South Dakota | $48,526 |
| Tennessee | $49,899 |
| Texas | $52,082 |
| Utah | $51,132 |
| Virginia | $53,770 |
| Vermont | $52,408 |
| Washington | $57,897 |
| Wisconsin | $52,526 |
| West Virginia | $48,083 |
| Wyoming | $51,207 |
What are the Best-Paying Cities for Marketing Specialist?
Marketing Specialists' salaries also vary by city due to the differences in the standard of living, local demand for occupation, and industry rates in metropolitan areas.
The table below shows that the labor industry in California is offering higher average annual salaries for Marketing Specialists, specifically in cities like San Jose, San Francisco, and Oakland.
Certain cities such as New York, Queens Village, and Paramus also show signs of increased demand for the role and are considered as few of the highest paying cities for Marketing Specialists:
| City | Average Pay |
|---|---|
| San Jose, CA | $67,348 |
| San Francisco, CA | $66,686 |
| Oakland, CA | $65,207 |
| New York, NY | $61,881 |
| Queens Village, NY | $61,480 |
| Paramus, NJ | $61,053 |
How Does Experience Affect a Marketing Specialist's Salary?
Having more experience gives the Marketing Specialists an advantage over their peers, along with having an important role in increasing their salaries.
Salary.com reports that an entry-level Marketing Specialist earns an average annual income of $53,024. Having 2 more years of experience can increase a Marketing Specialist's salary to $53,520.
After 2 to 4 years of experience, the salary of Marketing Specialists could increase to about $54,436. Specialist and expert-level Marketing Specialists can earn up to $54,619 and $54,741, respectively.
| Level | Salary |
|---|---|
| Entry Level Marketing Specialist | $53,024 |
| Intermediate Level Marketing Specialist | $53,520 |
| Senior Level Marketing Specialist | $54,436 |
| Specialist Level Marketing Specialist | $54,619 |
| Expert Level Marketing Specialist | $54,741 |
How to Increase Salary as a Marketing Specialist?
To be a Marketing Specialist, an employee has to have a bachelor's degree in either marketing or communications to be considered for the role. However, some companies go as far as to only hiring marketing specialists with a master's degree.
Below are some of the common skills and advancements needed for a salary raise as a Marketing Specialist.
Marketing Specialist Advancements
- Education: As mentioned above, acquiring a master's degree in communications or marketing is a must for marketing specialists. However, some may be qualified for the role with only a bachelor's degree given that they have a good portfolio to work with.
- Experience: Most Marketing Specialists should have at least 1 or 2 years of prior experience to be considered for the role.
- Learn the needed skills: Some skills, like lead generation and tableau skills, are required for the role of Marketing Specialist. Thus, learning the said skills can help aspiring Marketing Specialists to have a better understanding of their role.
Marketing Specialist Skills
Gaining sought-after skills for a Marketing Specialist is an effective way to earn a better salary and unlock more career opportunities.
The Real-time Job Posting Salary Data Report indicates that the most in-demand Marketing Specialist skills are tableau and forecasting skills, with 10.78% and 10.70%, respectively.
On the other hand, essential skills such as lead generation and tableau skills can increase the salary for Marketing Specialists by 8.78% and 8.70%, respectively.
| Skill | Demand | Salary Increase |
|---|---|---|
| Lead Generation | 10.50% | 8.78% |
| Tableau | 10.80% | 8.70% |
| Promotion | 10.60% | 8.66% |
| Forecasting | 10.70% | 8.16% |
| Marketing Automation | 10.50% | 7.71% |
| Digital Analytics | 10.60% | 7.14% |
What are FAQs About Marketing Specialist Salaries?
Here are some common questions about or related to Marketing Specialists' salary:
What does the Marketing Specialist do?
A Marketing Specialist is mainly responsible for creating marketing pitches that can help the company sell their products better to their consumers. They may also be asked to travel to help promote their company's products.
What skills should Marketing Specialists possess?
As mentioned above, an ideal candidate for the Marketing Specialist role should possess skills like tableau and forecasting skills. However, having skills like lead generation and tableau can help a Marketing Specialist earn more.
How much does a Marketing Specialist earn in the U.S.?
The average Marketing Specialist salary in the United States is $53,396 or $26 per hour in the United States, as of August 22, 2025. The highest median Marketing Specialist management salary can go up to $62,348 for those who belong in the 90th percentile.
