How Much Does a Marketing Operations Manager Make? (2025)
A marketing operations manager, also known as advertising and promotions managers, plans and structure programs that generate interest in a company’s products and services. They collaborate with several departments of an organization such as the creative team, advertising agents, and multimedia artists to develop materials for marketing.
According to the U.S. Bureau of Labor Statistics (BLS), employment for marketing operations managers is expected to grow by 8% over the next decade from 2023 to 2033. This is a significant increase, translating to roughly 36,600 job openings for marketing operations managers in the USA.
Salary.com reports that the average annual salary for marketing operations managers in the US is $125,800 in 2025. Learn more about the salary trend for marketing operations managers and the top-paying cities in the US, as well as some FAQs about the occupation.
What is the Average Marketing Operations Manager’s Salary?
As mentioned above, the average annual salary for marketing operations managers in the United States is $125,800 in 2025. As of June 13, 2025, the salary range for marketing operations managers in the US is between $96,570 and $159,233.
2025 Average Salary for Marketing Operations Managers: $125,800 per year ($59 per hour)
A marketing operations manager’s average monthly salary is $10,150, while the average weekly pay is $2,342. Meanwhile, the salary of marketing operations managers per hour is $59, according to the report.
| Percentile | By Hour | By Week | By Month | By Year |
|---|---|---|---|---|
| 10th Percentile | $48 | $1,931 | $8,367 | $96,570 |
| 25th Percentile | $53 | $2,127 | $9,217 | $110,500 |
| 50th Percentile (Median) | $59 | $2,342 | $10,150 | $125,800 |
| 75th Percentile | $64 | $2,575 | $11,158 | $143,300 |
| 90th Percentile | $70 | $2,787 | $12,076 | $159,233 |
Marketing Operations Manager Salaries State by State
Key factors such as state minimum wage, occupation demand, location, and living standards may also affect marketing operations manager salaries across US states.
As shown in the table below, the three (3) states with the lowest average annual salaries for marketing operations managers in the United States are Mississippi, South Dakota, and West Virginia, with salaries of $112,200, $114,300, and $113,300, respectively.
Meanwhile, the three (3) states with the highest average annual salaries for marketing operations managers are the District of Columbia, California, and New Jersey with $139,300, $138,700, and $136,300, respectively.
| States | Average Annual Salary |
|---|---|
| Alaska | $136,200 |
| Alabama | $115,600 |
| Arkansas | $113,600 |
| Arizona | $122,600 |
| California | $138,700 |
| Colorado | $128,300 |
| Connecticut | $134,400 |
| District of Columbia | $139,300 |
| Delaware | $127,400 |
| Florida | $119,000 |
| Georgia | $121,300 |
| Hawaii | $131,500 |
| Iowa | $120,400 |
| Idaho | $117,400 |
| Illinois | $128,200 |
| Indiana | $120,700 |
| Kansas | $119,800 |
| Kentucky | $118,400 |
| Louisiana | $119,600 |
| Massachusetts | $136,900 |
| Maryland | $129,700 |
| Maine | $122,600 |
| Michigan | $123,900 |
| Minnesota | $128,700 |
| Missouri | $119,500 |
| Mississippi | $112,200 |
| Montana | $118,800 |
| North Carolina | $119,500 |
| North Dakota | $124,200 |
| Nebraska | $118,500 |
| New Hampshire | $127,200 |
| New Jersey | $136,300 |
| New Mexico | $116,500 |
| Nevada | $124,500 |
| New York | $133,700 |
| Ohio | $122,500 |
| Oklahoma | $116,300 |
| Oregon | $127,700 |
| Pennsylvania | $125,200 |
| Rhode Island | $130,400 |
| South Carolina | $117,900 |
| South Dakota | $114,300 |
| Tennessee | $117,500 |
| Texas | $122,700 |
| Utah | $120,500 |
| Virginia | $126,700 |
| Vermont | $123,500 |
| Washington | $136,400 |
| Wisconsin | $123,700 |
| West Virginia | $113,300 |
| Wyoming | $120,600 |
What are the Best-Paying Cities for Marketing Operations Managers?
Marketing operations manager salaries also vary by city due to the differences in standard of living, local demand for occupation, and industry rates in metropolitan areas.
The table below shows that the labor industry in California is offering higher average annual salaries for marketing operations managers, specifically in cities like San Jose, San Francisco, and Oakland. Certain cities such as New York, Queens Village, and Paramus, also show signs of increased demand for marketing operations manager occupations:
| Cities | Average Pay |
|---|---|
| San Jose, California | $158,600 ($76 per hour) |
| San Francisco, California | $157,100 ($76 per hour) |
| Oakland, California | $153,600 ($74 per hour) |
| New York, New York | $145,800 ($— per hour) |
| Queens Village, New York | $144,800 ($70 per hour) |
| Paramus, New Jersey | $143,800 ($69 per hour) |
How Does Experience Affect Marketing Operations Manager Salaries?
Having more experience gives marketing operations managers an edge over their peers and plays a significant role in increasing their salaries.
Salary.com reports that entry-level marketing operations managers earn an average annual income of $116,366. Having 2 more years of experience can increase a marketing operations manager’s salary to $117,042.
After 2 to 4 years of experience, the salary of marketing operations managers could increase to about $118,619. Specialist and expert-level marketing operations managers can earn up to $120,422 and $123,839, respectively.
| Levels | Salary |
|---|---|
| Entry Level Marketing Operations Manager | $116,366 |
| Intermediate Level Marketing Operations Manager | $117,042 |
| Senior Level Marketing Operations Manager | $118,619 |
| Specialist Level Marketing Operations Manager | $120,422 |
| Expert Level Marketing Operations Manager | $123,839 |
How to Increase Salary as a Marketing Operations Manager?
Marketing operations managers typically need to acquire a bachelor’s degree in marketing, business, or related fields to enter the profession, though relevant experience can sometimes substitute for formal education. To increase salary and advance, they must demonstrate strategic impact, technical expertise, and leadership within their roles:
Marketing Operations Manager Advancements
- Develop a strong educational background: Earning a bachelor’s degree in marketing, business administration, or related disciplines lays a solid foundation. Supplementing this with courses in data analytics, project management, and marketing technology enhances core competencies.
- Gain relevant certifications: Certifications such as Certified Marketing Operations Professional (CMOP) or credentials in marketing automation platforms such as HubSpot and Marketo to validate expertise and boost credibility.
- Build technical and analytical skills: Mastery of marketing technology stacks, data analysis, lead generation, and process optimization are critical. These skills demonstrate your ability to improve campaign efficiency and ROI.
- Showcase strategic impact: Document and communicate how your work drives measurable business outcomes, such as increased conversion rates or pipeline growth. Use data to highlight your contributions during performance reviews or salary negotiations.
- Expand cross-functional collaboration: Work closely with sales, IT, finance, and customer success teams to align marketing operations with broader business objectives. This visibility can position you as a strategic partner for other marketing teams.
- Pursue leadership opportunities: Take ownership of marketing operation roadmaps, lead teams, and advocate for resources. Demonstrating leadership readiness can open doors to higher roles and pay, such as a senior marketing manager, chief marketing officer, or marketing director.
- Network and stay current: Engage with industry groups and stay updated on emerging marketing technologies, best practices, and even average marketing salaries. Continuous learning and networking can uncover new opportunities, reveal salary growth paths, and ultimately increase average total compensation.
Marketing Operations Manager Skills
Gaining sought-after skills for a marketing operations manager is an effective way to earn more salaries and unlock more career opportunities. The Real-time Job Posting Salary Data Report indicates that the most in-demand skills for marketing operations managers are marketing strategy and Salesforce skills with 27.27% and 14.39%, respectively.
Also, essential skills such as demand generation and presentation software can increase the salaries of marketing operations managers by 7.44% and 7.13%, respectively.
| Skill | Demand | Salary Increase |
|---|---|---|
| Demand Generation | 10.84% | +7.44% |
| Presentation Software | 8.93% | +7.13% |
| Business Development | 7.54% | +7.02% |
| Event Marketing | 5.38% | +6.67% |
| Salesforce | 14.39% | +5.93% |
| Marketing Operations | 9.44% | +4.12% |
What are the FAQs About Marketing Operations Manager Salaries?
Here are some frequent questions about the marketing operations manager salary:
What does a marketing operations manager do?
A Marketing Operations Manager is responsible for improving processes, integrating technologies, and data to ensure marketing campaigns are effective and aligned with business goals.
- Manage and integrate marketing technologies and automation tools to streamline workflows.
- Design and implement processes and systems that support efficient campaign execution.
- Oversee lead management, including lead scoring, nurturing, and alignment with sales teams.
- Analyze marketing data and key performance indicators (KPIs) to provide actionable insights.
- Coordinate cross-functional collaboration between marketing, sales, and other departments for cohesive campaign execution.
How much does a marketing operations manager make in the US?
As of June 13, 2025, Salary.com reported that the average salary of marketing operations managers in the US is $125,800. However, it’s important to note that this could be influenced by key factors such as occupation demand, cost of living, and location.
For instance, the three (3) states with the highest average annual salary of marketing operations managers are the District of Columbia, California, and New Jersey with $139,300, $138,700, and $136,300, respectively.
Where do marketing operations managers work?
Marketing operations managers are versatile and have the ability to work in several industries. It could be advertising, public relations, information, or other related services. According to BLS, there were approximately 389,100 marketing operations manager jobs in 2023. They were mostly employed in the following industries:
- Professional, Scientific, and Technical Services
- Management of Companies and Enterprises
- Finance and Insurance
- Wholesale Trade
- Manufacturing
What is the difference between a marketing manager and an operations manager?
Marketing managers focus on creating and executing strategies to promote products and drive sales, while operations managers oversee internal processes that ensure efficient production and delivery.
Marketing managers typically work on customer engagement and market growth, whereas Operations managers concentrate on optimizing day-to-day business functions. Both roles may require a bachelor’s degree or relevant experience in their respective fields.
