How Much Does an Area Sales Manager Make? (2025)
Area sales managers oversee sales in a specific city, region, or territory. They use tools like CRM systems and market data to track performance, analyze trends, and create strategies to improve sales, drive customer success, and support clients or the organization.
According to the U.S. Bureau of Labor Statistics (BLS), the employment of sales managers, including area sales managers, is expected to grow 6 percent from 2023 to 2033. Salary.com also reports that the average salary for area sales managers in the United States is $102,884 per year.
Explore more about area sales manager salaries, the top-paying industries in the U.S., and answers to common questions about this role.
What is the Average Area Sales Manager’s Salary
As of February 2025, the average area sales manager salary in the United States is $102,884 per year. The salary range for area sales managers is between $67,421 and $139,151, with most earnings of $84,321 to $121,867 per year.
2025 Average Salary for Area Sales Managers: $102,884 per year ($49 per hour)
An area sales manager reported an average monthly salary of $8,574, while the average weekly pay is $1,979. Meanwhile, the average sales manager salary per hour is $49, according to the salary report.
| Percentile | By Hour | By Week | By Month | By Year |
|---|---|---|---|---|
| 10th Percentile | $32 | $1,297 | $5,618 | $67,421 |
| 25th Percentile | $41 | $1,622 | $7,027 | $84,321 |
| 50th Percentile (Median) | $49 | $1,979 | $8,574 | $102,884 |
| 75th Percentile | $59 | $2,344 | $10,156 | $121,867 |
| 90th Percentile | $67 | $2,676 | $11,596 | $139,151 |
Apart from base pay, area sales managers may receive average additional cash compensation, contributing to their total compensation package. The average total compensation of an area sales manager is $162,626.
Area Sales Manager Salaries State by State
Factors like minimum wage, job demand, location, and cost of living affect sales manager salaries, causing variations across US states.
The table below shows that the states with the lowest common sales manager salary are Mississippi ($91,772), South Dakota ($92,492), and West Virginia ($92,595).
Meanwhile, the highest average annual salaries for area sales managers are found in the District of Columbia ($114,509), California ($113,481), and New Jersey ($112,760).
| State | Average Annual Salary |
|---|---|
| Alaska | $112,040 |
| Alabama | $94,550 |
| Arkansas | $93,727 |
| Arizona | $100,209 |
| California | $113,481 |
| Colorado | $104,941 |
| Connecticut | $110,497 |
| District of Columbia | $114,509 |
| Delaware | $104,427 |
| Florida | $97,739 |
| Georgia | $99,488 |
| Hawaii | $107,513 |
| Iowa | $98,460 |
| Idaho | $95,990 |
| Illinois | $105,250 |
| Indiana | $99,797 |
| Kansas | $97,945 |
| Kentucky | $96,813 |
| Louisiana | $97,842 |
| Massachusetts | $111,937 |
| Maryland | $106,073 |
| Maine | $100,106 |
| Michigan | $101,546 |
| Minnesota | $105,250 |
| Missouri | $98,048 |
| Mississippi | $91,772 |
| Montana | $96,093 |
| North Carolina | $98,768 |
| North Dakota | $101,855 |
| Nebraska | $96,916 |
| New Hampshire | $104,633 |
| New Jersey | $112,760 |
| New Mexico | $94,859 |
| Nevada | $103,295 |
| New York | $109,674 |
| Ohio | $100,620 |
| Oklahoma | $95,167 |
| Oregon | $104,530 |
| Pennsylvania | $102,678 |
| Rhode Island | $107,410 |
| South Carolina | $97,122 |
| South Dakota | $92,492 |
| Tennessee | $95,270 |
| Texas | $100,723 |
| Utah | $97,842 |
| Virginia | $103,192 |
| Vermont | $100,929 |
| Washington | $110,908 |
| Wisconsin | $101,649 |
| West Virginia | $92,595 |
| Wyoming | $98,665 |
What are the Best-Paying Cities for Area Sales Managers?
Area sales manager salaries also vary by city due to variations in cost of living, local demand for specific occupations, and industry rates in urban areas.
For example, California cities like San Jose, San Francisco, and Oakland offer a high average pay for area sales managers, with $129,119, $128,604, and $125,518, respectively.
| Cities | Average Pay |
|---|---|
| San Jose, California | $129,119 |
| San Francisco, California | $128,604 |
| Oakland, California | $125,518 |
| New York, New York | $120,168 |
| Queens Village, New York | $119,345 |
| Paramus, New Jersey | $118,522 |
How Does Experience Affect Area Sales Manager Salaries?
The salary of area sales managers rises with experience. According to a Salary.com report, entry-level sales managers earn an average of $94,416 per year, while an experienced sales manager with over 8 years of experience earns an average of $105,934 per year.
| Level | Average Pay |
|---|---|
| Entry Level Area Sales Manager | $94,416 |
| Intermediate Area Sales Manager | $95,228 |
| Senior Sales Manager | $97,935 |
| Specialist Level Area Sales Manager | $101,183 |
| Expert Level Area Sales Manager | $105,934 |
How to Increase Salary as an Area Sales Manager?
Area sales managers usually require a bachelor's degree in a related field and 5 years of experience, according to a Salary.com report. Their salary can increase through career advancements and acquiring in-demand skills.
Area Sales Manager Advancements
- Promotion: Area sales managers can move up to roles like regional sales manager, national sales manager, or sales director, managing bigger teams and territories. According to our report, higher roles like national sales manager offer an average base salary of $133,092, while regional sales managers reported an average median salary of $107,538 per year, according to Glassdoor.
- Advanced certifications: Earning certifications like Certified Sales Executive (CSE) or joining sales leadership programs showcases expertise and boosts earning potential.
- Education: Advanced degrees, like an MBA, can give an edge and open doors to executive-level roles in sales or business management.
Area Sales Manager Skills
Area sales managers with certain in-demand skills can increase their salaries. According to the Real-time Job Posting Salary Data Report, an area sales manager with sales support skills can earn a 17.46% salary increase, followed by sales planning skills with a 16.01% salary increase if a manager possesses that expertise.
| Skill | Demand | Salary Increase |
|---|---|---|
| Sales Support | 4.79% | +17.46% |
| Sales Planning | 10.53% | +16.01% |
| Product Development | 3.59% | +13.74% |
| Sales Management | 8.71% | +13.56% |
| Promotion | 13.09% | +9.97% |
| Prospecting | 9.71% | +8.89% |
What are the FAQs About Area Sales Manager Salaries?
Here are some common questions about area sales manager salary:
How much do area sales managers make?
As of February 2025, the average area sales manager salary in the United States is $102,884 per year, which equates to $8,574 per month, $1,979 per week, and $49 per hour. Additionally, sales manager salary ranges from $67,421 to $139,151 per year.
Is area sales manager a good job?
Yes, an area sales manager can be a good job for the right person. Pay-wise, it provides competitive compensation. Currently, the average pay for the job title sales manager is $102,884 per year or $49 per hour. Take note, though, that the pay varies depending on factors such as location, experience, and skills.
What is the highest salary for an area sales manager?
The highest yearly salary for an area sales manager can reach $139,151. The recent sales manager salary averages $102,884 per year. These average sales salaries are based on anonymous sales manager employees from Salary.com.
