Directs and oversees an organization's market research function. Evaluates current sales, industry, and consumer data and predicts future trends. Ensures that marketing efforts are focused on markets with high potential. Uses testing to gather data on market potential for new product concepts. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehens ...ive knowledge of the overall departmental function.More Show Less
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