Top Advertising Executive Jobs

Develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in mar ... keting, advertising or equivalent. Typically reports to top management. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. More
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