What does a Search Engine Optimization Specialist II Do?
Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Work is generally independent and collaborative in ...nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience.More Show Less
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