Outreach is an activity of providing services to any populations who might not otherwise have access to those services. A key component of outreach is that the groups providing it are not stationary, but mobile; in other words they are meeting those in need of outreach services at the locations where those in need are. In addition to delivering services, outreach has an educational role, raising the awareness of existing services.. It includes identification of underserved population and referral to services. Outreach is often meant to fill in the gap in the services provided by mainstream (of ...
ten, governmental) services, and is often carried out by non-profit, nongovernmental organizations. This is a major element differentiating outreach from public relations. Compared with staff providing traditional services, Dewson et al. (2006) notes that outreach staff may be less qualified, but are more highly motivated.
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