What are the responsibilities and job description for the Paid Media & SEO Marketing Specialist position at Zomee?
Company Overview:
At Zomee, we support and empower new moms by providing innovative, helpful, and accessible products that make motherhood easier. Starting with our commitment to nursing mothers through our trusted breast pump medical devices, we aim to grow into a household name that champions the well-being of every mom, delivering solutions that nurture and uplift families worldwide.
Based in Pompano Beach, Florida, Zomee is driven by a passionate team that understands the evolving needs of our customers. We are a woman-owned and family-run business with a strong culture of entrepreneurial spirit and high quality above all else. Join us in our exciting mission to empower and uplift mothers with impactful solutions that make a real difference in the lives of families.
Role Overview:
Zomee is seeking a highly motivated and detail-oriented Paid Media & SEO Marketing Specialist to join the marketing team. Reporting to the Director of Performance Marketing, this role will provide essential support across various digital initiatives. The ideal candidate demonstrates a passion for data-driven decision-making and measurable outcomes, complemented by both technical proficiency and innovative problem-solving abilities.
Key Responsibilities
- Provide support to the Director of Performance Marketing on various digital marketing tasks, contributing to overall team success
- Set up and maintain conversion tracking with Google Tag Manager and platform pixels for accurate data collection and reporting
- Analyze and report on paid campaign performance, in an easily digestible format
- Perform keyword research to identify high-value opportunities
- Track keyword rankings, organic traffic trends and SEO KPIs to share with Content team
- Collaborate and communicate with content teams to ensure SEO best practices in new and existing content
- Work with the e-Commerce team to conduct site audits to identify crawl errors, page speed issues or indexation problems
- Stay on top of emerging algorithm changes, SEO trends and the competitive landscape
Education/Experience
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field
- 2 years of experience in an SEO-focused role, preferably within a consumer goods or DTC ecommerce brand
- Hands-on experience with Shopify, Wix, or other e-commerce platforms
- Proficiency in data analytics and SEO tools such as Google Analytics, Search Console, Core Web Vitals, SEMRush, and Ahrefs to drive insights and performance improvements
- Experience working with cross-functional teams to drive success
- Excellent written and verbal communication skills, with the ability to explain complex SEO concepts clearly to non-technical stakeholders
- Proactive, self-motivated, and able to manage multiple projects simultaneously in a fast-paced environment
- High attention to detail and a commitment to data accuracy
