What are the responsibilities and job description for the Social Media Specialist position at Zinda Law Group, PLLC?
Our firm is redefining how personal injury law connects with clients. We believe attention is the new currency—and we’re building a dominant social media presence that turns content into real case opportunities.
We’re looking for a Social Media Specialist—someone creative, fast-moving, and obsessed with results. This is not a “just post content” role. You will own our social media engine end-to-end and be directly responsible for turning views into qualified case leads.
Key Responsibilities
· Own and execute the firm’s social media strategy across TikTok, Instagram, Facebook, YouTube, and emerging platforms.
· Create high-performing short-form video content (Reels, TikToks, Shorts) designed to capture attention and drive action.
· Write compelling hooks, captions, and calls-to-action that convert viewers into inbound leads.
· Manage and maintain a consistent content calendar and posting cadence.
· Monitor comments, messages, and engagement—responding or escalating appropriately.
· Stay ahead of trends, platform updates, and algorithm changes to keep content relevant and competitive.
· Collaborate with intake and marketing teams to align content with high-value case types.
· Continuously test, iterate, and optimize content strategies to improve conversion rates.
· Track performance metrics and double down on winning formats.
What We’re Looking For
· A results-driven operator who cares about leads and growth—not just content output.
· Creative thinker who can quickly ideate, produce, and publish engaging content.
· Deep understanding of social media platforms and what performs on each.
· Strong copywriting skills with the ability to craft high-converting messaging.
· Data-driven mindset with the ability to analyze performance and adjust strategy rapidly.
· High ownership mentality—you take responsibility for outcomes and continuously improve.
Qualifications
· Proven experience managing social media accounts with measurable growth and/or lead generation results.
· Strong background in short-form video content creation.
· Demonstrated ability to drive engagement and conversions through content.
· Experience analyzing performance metrics (views, engagement, conversions) and optimizing accordingly.
· Excellent communication and organizational skills.
· Ability to work in a fast-paced environment and execute quickly without sacrificing quality.
Preferred Qualifications
· Experience in personal injury, legal marketing, or professional services marketing.
· Background in digital marketing, content creation, or social media strategy.
· Familiarity with tools such as CapCut, Canva, Meta Business Suite, or similar platforms.
· Experience collaborating with marketing or intake teams to drive lead generation outcomes.
Why this role?
· Direct impact on firm growth—your work turns attention into real case opportunities
· High ownership role with the ability to build and scale a social media engine
· Fast-paced, performance-driven environment focused on winning
· Opportunity to work closely with leadership and shape the firm’s brand presence
· Be part of a team that values execution, creativity, and results