Frontline Marketing Specialist

About the team

Works on the planning and implementation of projects that support the marketing function. Interacts directly with product managers to identify new marketing opportunities, prepares regular marketing activity reports and responds to questions from the sales organization. Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion. May identify, evaluate and recommend marketing opportunities consistent with product line objectives; provides pre- and post-sale marketing support to distributors, OEMs and resellers; and supports public relations through researching, writing and editing press releases. Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

About the role

Zillow is on a mission to transform the way people make the most important purchase of their lives by redefining the home transaction. We believe we can radically streamline and improve that experience for homebuyers to make it as seamless, burden-free and delightful as possible. A core part of the Zillow experience are our Zillow Advisors who help our customers through their home buying and selling journey. Empowering and enabling these frontline teams will be a major focus as we scale and differentiate our experience. 

We believe that the Zillow experience we strive to build will be fundamentally based on the personal human connection we make with customers every day. If we do our job of making buying, selling and financing easy, the only thing our customer should remember is the people who helped her get into the home she loved.

You will be joining an exciting group of Marketers in our Frontline Marketing team who are dedicated to designing the next wave of innovation through our people, partners and experiences. As a contributor in the Frontline group, you will join a cross-functional team of players across Marketing, Sales Operations, Training, HR and Business Operations to drive this enablement work by delivering more dynamic content, more integrated communications, new training and unparalleled support services to our frontline teams to ensure their success. 

About the role

The Frontline Marketing Specialist will be at the forefront of developing the best content, communications, tools and resources for our frontline team of Advisors to ensure the best customer outcomes. This role will have a unique opportunity to impact and influence how our frontline teams show up and deliver a better experience for all customers through effective content and communications. 

Core responsibilities

• Create: Responsible for driving the end:end creation of our best-in-class enablement content and collateral. Will support the frontline marketing enablement Sr. Manager in delivering the “right message, right time” strategy for our frontline teams. Owns the content development process and execution.

• Maintain: Maintain our enablement hub of resources, content and collateral to allow more “right message, right time” interactions between the frontline teams and our customers. Ensure hub is up to date, latest Marketing messaging frameworks or claims are being leveraged, and promotions have a start and end date. 

• Train: Partner with the Training team to prepare all training materials for live frontline team sessions, to be leveraged in everything from new hire onboarding to ongoing education. 

• Engage: Invest in frontline research, empathy ‘ride along’ or shadows to collect critical feedback and insights to inform and optimize your work.

Analyze: Drive the analysis of usage and adoption of the tools, process, and assets we create for our frontline teams. Understand misses, wins, gaps, and provide actionable solutions to ultimately drive better customer outcomes.  

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.

In Colorado, Connecticut, Nevada and New York City the standard base pay range for this role is $64,700.00 - $103,300.00 Annually. This base pay range is specific to Colorado, Connecticut, Nevada and New York City and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 2 years of experience in Marketing or Sales strategy and operations, operations, or consulting

• Experience creating content from scratch, analyzing performance and actioning on next steps 

• Excellent problem-solving and analytical skills

• Excellent project management skills

• A proven collaborator and great communicator

• Energized from moving fast, thinking big, and solving for ambiguity 

(plus) 1 years of Sales Enablement experience or highly related B2C revenue-driving experience

(plus) A track record of success partnering with Sales 

(plus) Experience in Salesforce or some kind of equivalent CRM

(plus) Experience in Highspot or some kind of e-learning content development/management tool

Get to know us

Zillow is reimagining real estate to make it easier to unlock life’s next chapter. 

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting — and no matter what job you're in, you will play a critical role in making this vision a reality.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For in 2022 list, Glassdoor Employees’ Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at RecruitingAccessibility@zillowgroup.com.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.

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Salary : $64,700 - $103,300