What are the responsibilities and job description for the Manager, Digital Marketing •Remote Job at Frontline Source Group in Lansing position at Frontline Source Group?
Communications and Marketing Manager Our client in Central Michigan has an immediate opening for a Communications and Marketing Manager on a direct-hire basis. Established Grocery Retailer Passion for serving customers Communications and Marketing Manager Role : We are seeking a Communications and Marketing Manager to lead dynamic campaigns, enhance brand engagement, and drive customer loyalty. This role requires a mix of leadership, digital expertise, graphic design, and project management to execute compelling marketing initiatives that make a lasting impact. Oversee and manage all marketing projects, ensuring timely and high-quality execution. Lead the creative team, guiding content development, branding, and design strategies. Develop and implement targeted digital marketing campaigns that increase customer engagement and sales. Craft compelling copy, proofread materials, and ensure consistent brand messaging across all channels. Manage advertising promotions, in-store communication, and signage, aligning with strategic goals. Leverage consumer insights and market research to refine marketing strategies and enhance guest experiences. Plan and coordinate store events, grand openings, and promotional activities that drive foot traffic and brand awareness. Execute a strong social media presence, with a particular focus on emerging platforms like TikTok. Collaborate with leadership on public relations efforts, media outreach, and external communications. Optimize website content and functionality to improve user experience and customer engagement. Communications and Marketing Manager Background Profile : Bachelors degree in marketing, communications, graphic design, or a related field, plus 5 or more years in a marketing leadership role. Strong understanding of business goals and how marketing supports growth. Digital & Social Media Expertise : Proven experience with digital advertising, social media marketing, graphic design, and performance driven campaigns. Project Management Pro : Ability to juggle multiple projects while meeting deadlines and maintaining attention to detail. Creative Visionary : Experience in branding, copywriting, and visual content development. Prior experience managing a team, mentoring staff, and fostering professional development. Data-Driven Approach : Strong analytical skills to assess marketing performance and adjust strategies accordingly. Tech-Savvy : Proficiency in Microsoft Office, creative workflow tools, and marketing automation platforms. Medical and Prescription drug coverage Vision and Dental Flexible Onsite Work Schedules The client cannot sponsor any visas. Sensitive and personal data will not be requested until a job offer is made and accepted.
