Sr. Director, Creative

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™ glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

Candidate safety is important to us. Please note that all official communication will only be sent from @zennioptical.com addresses.

About the Role

We’re seeking a visionary Senior Director, Creative to lead Zenni’s creative organization through its next chapter of brand evolution and growth. This senior role requires a transformative, highly strategic leader who can shape, elevate, and scale our brand across every touchpoint—while building a world-class internal creative function.

Reporting to the VP, Engagement Marketing, you will oversee creative strategy, brand identity, cross-channel execution, and the operational systems that enable breakthrough, high-velocity creative. You’ll lead a multidisciplinary team and partner closely with product marketing, multimedia, performance, product, UX, and e-commerce to deliver work that is not only beautiful and on-brand, but also drives measurable business impact.

Note: while we are open to remote candidates, we have a strong preference for Los Angeles-based folks who are able to work in a hybrid schedule out of our studio in downtown LA.

Responsibilities:

• Creative Vision & Brand Leadership: Set and lead the end-to-end creative vision, ensuring all brand expressions ladder up to a unified, future-forward brand strategy. Serve as a key partner to executive leadership in defining how Zenni shows up across categories, audiences, and brand moments. Drive the evolution of visual identity, voice, and brand systems.
• Multi-channel Creative Leadership: Oversee and innovate creative across web, digital, organic social, paid media, video, packaging, retail, IRL experiences, partnerships, and brand campaigns.
• Team Leadership & Organizational Design: Lead and mentor a high-performing creative team. Define the organizational blueprint for a best-in-class internal creative.
• Creative Operations & Process Excellence: Architect operational foundations for speed, quality, and scale. Standardize workflows and ensure cross-functional cohesion.
• Campaign & Content Leadership: Lead integrated campaigns, product launches, and content storytelling that drive brand and business impact.
• Cross-Functional Partnership: Collaborate closely with Product Marketing, Performance Marketing, E-commerce, UX, and CRM.
• Creative Integrity & Output Oversight: Ensure Zenni shows up with a cohesive brand look and feel across all outputs.
• Innovation & Culture: Champion new creative technologies, AI-driven processes, and test-and-learn approaches.
  
  

Basic Qualifications:

• 10 years of progressive creative leadership experience
• Proven track record leading multidisciplinary creative teams
• Deep expertise in digital design, brand systems, UX/UI, and storytelling
• Portfolio showcasing innovative, cross-channel work
• Strong executive communication skills
  
  

Preferred Qualifications:

• Experience in fast-paced agency or high-growth DTC brand environments is strongly preferred
• Background in fashion, lifestyle, retail, or consumer goods is a plus
• Experience scaling a creative team during brand transformation
• Experience collaborating with in-house production teams
  
  

U.S. Perks & Benefits:

• Annual Bonus Program
• Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
• Basic Life and AD&D with option for additional voluntary coverage
• Short and long term disability coverage
• 401k with up to 4% match
• EAP and Spring Health that gives you and dependents access to free therapy and coaching
• Free access for you and your family to our digital wellness platform - Wellness Coach
• Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
• Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
• Family forming & fertility support and services through Maven
• Annual Zenni Gift Card - to use towards our products!
  
  

Compensation

In addition to other forms of compensation like perks and benefits, the estimated base salary range for this role is $210,000 - $263,000 USD (for California-based candidates) annual at target bonus. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.

We look forward to hearing from you!

We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.

Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.