Marketing Manager

Title: Zenith Marketing Manager

• Function: Marketing
• Sub-function: Operational Marketing

Founded in 1865 in Le Locle, Switzerland, ZENITH has been at the forefront of Swiss watchmaking for over 160 years, driven by a pioneering spirit and relentless precision. As the first vertically integrated Swiss manufacture, it revolutionized horology with in-house movements like the El Primero, the world’s first automatic chronograph. The CHRONOMASTER collection exemplifies ZENITH’s mastery of high-frequency chronographs, the DEFY embodies technical innovation with avant-garde designs, and the PILOT pays tribute to its rich aviation legacy with bold, adventure-ready timepieces. From 1865 to now, ZENITH is the heart of watchmaking.

Overview:

This role leads the coordination and execution of brand activation, trade marketing, and operational marketing strategies throughout the Americas, working closely with the Marketing Director. The manager's objective is to ensure brand growth and increased brand presence by defining channel-specific approaches, managing promotional calendars, overseeing product launch management, visual merchandising, event execution, brand content production, and budget allocation. The position requires strong leadership, process discipline, and creative vision to manage multiple priorities, optimize marketing workflows, drive continuous improvement, and deliver measurable results in a fast-paced environment

Key Responsibilities:

Brand Activation & Campaign Execution:

• Define and lead brand activation strategies for each product launch, partnership activation, and key commercial moment
• Visual and brand image opportunities
• Promotional materials production and distribution
• In-store activations and partnership programs
• Oversee asset localization by adapting global campaign materials for regional formats, retail partners, and local market specificities across NAM and LATAM
• Manage campaign asset production by coordinating with HQ for layout adaptation and format specifications, ensuring timely delivery and quality standards
• Establish quality standards and review processes for all marketing materials before deployment to ensure brand consistency across all consumer touchpoints

Trade Marketing:

• Develop and execute in-store activations, and partnership programs that strengthen brand positioning at point of sale
• Lead joint business planning with retailers and Sales Managers to implement negotiated COOP Marketing plans, maintaining and tracking the COOP budget
• Manage Co-op claims and invoices to ensure budget is well spent, optimized, and within budget limits
• Oversee POS material coordination including ordering, inventory management, and delivery to ensure availability for all activations
• Align trade marketing initiatives with sell-in and sell-through objectives to ensure programs support commercial goals and partner expectations

Visual Merchandising:

• Develop merchandising tools including displays, fixtures...that enable effective brand presentation at point of sale
• Monitor visual merchandising compliance across the retail network through store visits, partner feedback, and performance analysis to identify improvement opportunities
• Maintain visual database for NAM and LATAM
• Create personalized presentations to implement roll-out of new visual elements
• Support corners and shop-in-shop implementation, from design to build-out and on-site implementation

Events:

• Help conceptualize event ideas and support end-to-end implementation for brand activations and wholesale activities
• Oversee planning documents and provide post-event recaps capturing performance results and lessons learned
• Lead event logistics, on-site coordination, and stakeholder alignment to ensure seamless execution within budget and timeline
• Source and develop new vendor relationships for events and activations

Budgets, Reports & Competitive Benchmarking:

• Assist in the maintenance of the marketing budget including budget tracking, creating POs, onboarding new vendors, processing invoices, and reconciling spend with the finance team
• Prepare clear, concise, and visually appealing reports and PowerPoint presentations for senior management and internal conferences (monthly and yearly

Communication & Brand Content:

• Coordinate and track prototype loans while ensuring a high level of care and safeguarding
• Maintain PR social media calendar and provide digital assets to wholesale partners for their PR and social media needs
• "Monitor and compile social media coverage of commercial partners and original content creation to amplify best practices across the region" - Marketing Intelligence (Competitive Benchmarking, Reporting).

Skills Associated:

• Hard Skills:
• Asset Localization
• Asset Production
• Budget Planning Intelligence
• Campaign Execution
• Client Coordination
• Cross-Functional Coordination
• Event Support
• KPI Monitoring
• POS Material Coordination
• Reporting
• Trade Promotion
• Visual Merchandising

• Soft Skills:
• Adaptability
• Attention to Detail
• Collaboration
• Communication
• Creativity
• Problem Solving
• Strategic Thinking

Tools & Technology:

Digital Commerce: Salesforce Commerce Cloud

Marketing & Analytics: Google Analytics

Sales Operations: SAP, PowerBI

Collaboration: OneDrive, Zoom, Teams, SharePoint

Office Suite: Excel, PowerPoint

ADDITIONAL INFORMATION

• Reports to: Director of Marketing
• Location: Manhattan, NYC
• FLSA Status: Exempt
• Direct Reports: None

Employee benefits: At our Maison, we offer a generous and comprehensive benefits package including medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401k, automatic employee contribution, employee assistance programs and more.

Equal Employment Opportunity

Our Company values diversity and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions.