What are the responsibilities and job description for the Sr. Product Marketing Manager position at Zeitview?
About Us:
Zeitview is the leading intelligent aerial imaging company for high-value infrastructure, providing businesses with actionable, real-time insights to recover revenue, reduce risk and improve build quality. We serve customers in the solar, wind, insurance, construction, real estate, and critical infrastructure industries. Trusted by the largest enterprises in the world, Zeitview is active in over 70 countries. Our mission is to accelerate the global transition to renewable energy and sustainable infrastructure through advanced inspection solutions. Take a look at our latest achievements here!
About the Role:
As a Senior Product Marketing Manager, you will own key aspects of GTM strategy, product positioning, and customer messaging for our suite of visual AI solutions. You will play a critical role in shaping how our products are brought to market, translating customer and market insights into clear, differentiated narratives that drive adoption and revenue.
This role combines strategic thinking with hands-on execution. You will partner closely with Product, Sales, and Marketing to lead launches, enable revenue teams, and ensure our solutions resonate across the industries we serve.
Responsibilities:
Zeitview is proud to be an equal opportunity employer. At Zeitview, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that includes age, color, sex, disability, national origin, race, religion or veteran status, that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation.
We also provide reasonable accommodation for qualified individuals with disabilities and for seriously held religious beliefs in accordance with applicable law.
Zeitview is the leading intelligent aerial imaging company for high-value infrastructure, providing businesses with actionable, real-time insights to recover revenue, reduce risk and improve build quality. We serve customers in the solar, wind, insurance, construction, real estate, and critical infrastructure industries. Trusted by the largest enterprises in the world, Zeitview is active in over 70 countries. Our mission is to accelerate the global transition to renewable energy and sustainable infrastructure through advanced inspection solutions. Take a look at our latest achievements here!
About the Role:
As a Senior Product Marketing Manager, you will own key aspects of GTM strategy, product positioning, and customer messaging for our suite of visual AI solutions. You will play a critical role in shaping how our products are brought to market, translating customer and market insights into clear, differentiated narratives that drive adoption and revenue.
This role combines strategic thinking with hands-on execution. You will partner closely with Product, Sales, and Marketing to lead launches, enable revenue teams, and ensure our solutions resonate across the industries we serve.
Responsibilities:
- Own GTM strategy and execution for key products, features, or verticals, including launches, releases, and market expansion initiatives
- Develop and refine product positioning and messaging that clearly articulates differentiated value to target customers
- Lead customer, market, and competitive research to inform strategy, messaging, and product direction
- Define and evolve customer personas and journeys to guide segmentation, targeting, and campaign development
- Partner with demand generation to design and support campaigns that drive pipeline, with increasing ownership over strategy and performance
- Drive and support ABM initiatives for high-value accounts in close partnership with Sales
- Establish and track key performance metrics (e.g., pipeline contribution, conversion rates, adoption) and use insights to optimize GTM efforts
- Collaborate cross-functionally with Product and Sales to ensure alignment on priorities, messaging, and execution
- Lead sales enablement efforts, developing high-impact tools such as pitch decks, battlecards, and solution narratives
- 7-10 years of marketing experience, with a strong focus on product marketing in a B2B or SaaS environment
- Proven experience owning and executing GTM strategies for product launches and feature releases
- Strong experience with ABM and demand generation, working closely with Sales to drive pipeline
- Deep understanding of customer research, segmentation, and competitive positioning
- Demonstrated ability to translate complex technical concepts into clear, compelling messaging
- Experience developing sales enablement content and supporting revenue teams
- Proficiency with marketing automation, CRM, and analytics tools (HubSpot preferred)
- Strong strategic thinking paired with a willingness to execute hands-on
- Excellent cross-functional collaboration and communication skills
- Highly organized and able to manage multiple priorities in a fast-paced environment
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Salesforce (must have)
- HubSpot (nice to have)
- Google Analytics (nice to have)
Zeitview is proud to be an equal opportunity employer. At Zeitview, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that includes age, color, sex, disability, national origin, race, religion or veteran status, that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation.
We also provide reasonable accommodation for qualified individuals with disabilities and for seriously held religious beliefs in accordance with applicable law.
Salary : $140,000 - $160,000