What are the responsibilities and job description for the Founding Product Marketer position at Zania?
Why Zania
Every enterprise spends millions of dollars on Governance, Risk, and Compliance (GRC). It's one of the most critical, yet universally painful, parts of running a business. For decades, this industry has been dominated by legacy systems with notoriously low NPS scores, making it totally ripe for disruption.
Zania is building agentic AI for Governance, Risk, and Compliance (GRC) to solve this massive problem. We are on a rocketship trajectory, creating intelligent agents that automate and augment the most complex risk and compliance workflows. We have found exceptional product-market fit and are scaling our team very quickly. Some reasons to join Zania are:
As our first Enterprise Product Marketing Manager, you will own how Zania is positioned, packaged, and adopted across the Fortune 500. This is a high-impact role at the center of our go-to-market strategy — you will translate complex AI and GRC workflows into compelling narratives, build scalable enterprise sales assets, and drive alignment between Product, Sales, and Customer Success.
You will partner directly with Zania’s leadership, customers, and investors to sharpen our positioning against incumbents and shape the category for AI-native GRC. If you thrive at the intersection of storytelling, enterprise sales, and product strategy, this role gives you the opportunity to define how Zania wins in the market.
This role is based in our Palo Alto, CA office. We use an in-person work model and offer relocation assistance.
What You’ll Do
Equity: In addition to the base salary, equity may be part of the total compensation package.
Zania is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
Every enterprise spends millions of dollars on Governance, Risk, and Compliance (GRC). It's one of the most critical, yet universally painful, parts of running a business. For decades, this industry has been dominated by legacy systems with notoriously low NPS scores, making it totally ripe for disruption.
Zania is building agentic AI for Governance, Risk, and Compliance (GRC) to solve this massive problem. We are on a rocketship trajectory, creating intelligent agents that automate and augment the most complex risk and compliance workflows. We have found exceptional product-market fit and are scaling our team very quickly. Some reasons to join Zania are:
- Dream Customers: Our customers are the most notable enterprises in the world, including FAANG, Big 4 firms and a portfolio of top customers.
- Tier 1 Backing: Funded by a leading Tier 1 venture capital fund, giving us the resources to build a generational company.
- World-Class Team: Zania is hiring the best. Our team includes AI and Security leaders from Airbnb, Microsoft, Bain & Company, Deloitte, PwC, Brex, and Instacart.
- Pioneering Technology: Our engineers and GRC experts work at the absolute forefront of applied AI, building the next generation of agentic systems that will define the future of compliance.
- Hyper-Growth: We have seen 10x ARR growth in the last year and are rapidly expanding.
- Competitive Compensation & Equity.
As our first Enterprise Product Marketing Manager, you will own how Zania is positioned, packaged, and adopted across the Fortune 500. This is a high-impact role at the center of our go-to-market strategy — you will translate complex AI and GRC workflows into compelling narratives, build scalable enterprise sales assets, and drive alignment between Product, Sales, and Customer Success.
You will partner directly with Zania’s leadership, customers, and investors to sharpen our positioning against incumbents and shape the category for AI-native GRC. If you thrive at the intersection of storytelling, enterprise sales, and product strategy, this role gives you the opportunity to define how Zania wins in the market.
This role is based in our Palo Alto, CA office. We use an in-person work model and offer relocation assistance.
What You’ll Do
- Craft Enterprise Positioning: Own Zania’s messaging for CISOs, compliance leaders, and enterprise buyers — clearly differentiating us from legacy vendors.
- Build Enterprise Playbooks: Create sales decks, ROI models, case studies, and executive one-pagers that arm AEs and CSMs with the tools to win.
- Drive Product Launches: Partner with Product and Engineering to translate releases into customer-facing stories, campaigns, and enterprise adoption plays.
- Own growth marketing initiatives: ensure our content is optimized for discoverability and engagement.
- Scale Customer Proof: Collaborate with flagship customers (Plaid, Netflix, Grant Thornton) to publish case studies, quotes, and success stories.
- Lead initiatives to increase product adoption: build onboarding flows, design in-product messaging, and design our user education content.
- Own growth marketing initiatives: ensuring our content is optimized for discoverability and engagement.
- 5 years of experience in product marketing technical products
- Proven ability to market complex, technical products to enterprise executives and practitioners.
- Strong storytelling skills with examples of building enterprise sales assets that drove revenue impact.
- Bias for action and ability to thrive in a high-growth, fast-paced environment.
- Bonus: Experience marketing GRC, security, or AI/ML products.
- Located in (or will relocate to) the bay area and excited about working in-person in Palo Alto.
- You're creative, detail oriented, organized, hard-working and fast. You will be juggling many projects at once.
Equity: In addition to the base salary, equity may be part of the total compensation package.
Zania is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
