Senior Digital Media Specialist

Senior Digital Media Specialist

6 month booking

3 days a week onsite in Seattle 2 remote

$600 per day - $75 dollars per hour

We are hiring this role for a leading global travel/technology company

Role Summary:

An established performer who specializes in hands-on digital media buying, activation

,optimization, and troubleshooting in-platform, and AI-powered features and automation tools in line with team playbooks to deliver against brand objectives.

Key Responsibilities

• Own day-to-day campaign activation and optimization across key platforms (e.g., The Trade Desk, Youtube Ads, Meta Ads Manager, Amazon DSP), including setup, QA, launch, pacing, and in-flight optimization leveraging AI/automated bidding and optimization features as directed.
• Translate media strategies and briefs from Managers/Senior Managers into accurate platform builds, ensuring correct audiences, inventory, budgets, bidding strategies, and tracking are applied, with an appropriate use of automated strategies and recommendations.
• Perform rigorous QA across campaign setup and in-flight delivery, validating tags, pixels, tracking parameters, creative specs, and brand safety settings, while monitoring in-platform delivery and AI-driven optimizations (e.g., under-delivery, pacing, creative/tag errors, unexpected or biased behavior) and implementing fixes or escalations with minimal supervision.
• Support Digital Media Manager by owning channel/campaigns under direct control, especially where deep platform knowledge is required, and by contributing to responses to inbound requests from internal stakeholders.
• Use platform and analytics tools to analyze campaign performance and make data-informed optimization decisions (e.g., bids, budgets, audience refinements, supply optimizations, frequency)
• Document and share activation learnings and best practices to inform playbooks and improve future builds and optimizations.
• Collaborate with analytics, creative, and planning partners to design and implement test-and learn plans in-platform, ensuring accurate setup, robust measurement frameworks, and clear recommendations that may be productized into new playbooks or automation rules
• Demonstrate a growth mindset, staying current on new features, betas, and optimization approaches across digital platforms and applying them to live campaigns where appropriate.

Experience Requirements

• 2 years (ideally 3-4 years minimum) of hands-on campaign management/activation experience with a Bachelor’s degree, or 0–2 years with a Master’s degree, ideally in digital media role
• Direct, in-platform experience managing digital media campaigns within an agency trading desk, activation team, or in-house media team.
• Proven experience with setting up, trafficking, optimizing, and reporting on campaigns in at least one major buying platform (e.g., The Trade Desk, DV360, Meta Ads Manager, Amazon DSP); experience across multiple platforms preferred.

Skills and Competencies:

• Digital Media Buying & Activation: Builds, launches, and maintains digital campaigns directly in buying platforms, ensuring accurate setup, QA, and alignment to strategy.
• Relationship Management: Builds effective working relationships with internal stakeholders (e.g., planners, analytics, creative, brand teams) and external partners on activation-related topics.
• Platform Fluency: Proficient user of digital media buying software and platforms (e.g., The Trade Desk, YouTube Ads, Meta Ads Manager, Amazon DSP), with a strong understanding of key levers (audience, bidding, inventory, frequency, brand safety)
• Communication: Clearly communicates campaign status, issues, and optimization recommendations to Managers/Senior Managers and stakeholders.
• Problem Solving: Adept at solving problems, particularly as it relates to optimization
• and troubleshooting of digital media campaigns.
• Data Analysis & Reporting: Interprets platform and analytics data (including AI model outputs and diagnostics where available) to challenge algorithmic outcomes where needed, and highlight actionable insights for key decision makers.
• Innovation & Growth Mindset: Curious and proactive in testing new features, formats, and optimization tactics; systematically shares learnings and contributes to evolving team playbooks and tooling.

Key Performance Indicators (KPIs)

• Campaign Accuracy & Hygiene: Quality of campaign building (correct setup, targeting, budgets, tracking, and QA), optimization, and application of platform and internal best practices.
• Stakeholder Satisfaction: Positive feedback from Managers/Senior Managers and key stakeholders (Media, IM&C, Analytics, external partners) on the quality, responsiveness, and clarity of activation support and communication.
• Platform Proficiency & Adoption: Demonstrated proficiency of key platforms (The Trade Desk, Youtube Ads, Meta Ads Manager, Amazon DSP), including adoption of new features and automations that deliver measurable impact.
• AI & Data-Informed Decisions: Consistently uses available AI tools and platform data (e.g.,performance dashboards, recommendations) to make everyday optimization decisions, document changes, and share clear, factual updates on what was done and why.