What are the responsibilities and job description for the Paid Media Strategist position at Digital?
We are seeking a Paid Media Strategist to lead the paid and organic social growth of SUPERCINEMA's (https://supercinema.film) pre-launch social brand. You will shape high-level strategy across Instagram, TikTok, and other relevant platforms to build a large, engaged audience of cinephiles while advising on creative, targeting, and paid media campaigns.
Responsibilities
Responsibilities
- Develop audience growth strategies across Instagram, TikTok, and other relevant platforms
- Define content themes and positioning for a standout social brand
- Advise on Reels and short-form video content strategy
- Recommend community-building and audience engagement approaches
- Provide high-level paid media recommendations (Meta and other relevant platforms)
- Guide audience targeting, growth opportunities, and performance optimization
- Translate strategy into actionable insights for the client
- Proven experience growing creator accounts or media brands on Instagram, TikTok, and Meta
- Strong understanding of Reels, short-form video, and social content strategy
- Experience with audience targeting, segmentation, and paid media strategy
- Familiarity with entertainment, film, or creator-focused campaigns is preferred
- Ability to work independently in a freelance capacity, providing strategic guidance rather than day-to-day execution
- Excellent communication and presentation skills