Marketing Program Specialist

Job Title: Marketing Program Lead

Start date: April 27

Duration: August 14

Location: Seattle (2-3 office days)

*Please not this is a contract role and you must be registered as an independent contractor*

Marketing Program Lead

The Marketing Program Lead will be integral to the coordination, structure, tracking, communications, and delivery of key business decisions and initiatives for their respective brand. You will serve as a member of the cross-functional Brand Leadership team, acting as a vital link between the specific brand you support and the wider marketing organization.

In this role, you will:

• Manage initiatives across all marketing shared services, including Global Marketing, Traveler Engagement & Loyalty, Global Communications, Search Marketing & Technology, Growth Marketing, Media, and Strategic Partnerships & Affiliates.
• Coordinate with the team to define measures of success and partner with leadership to devise plans to achieve aggressive business targets and process improvements.
• Lead prioritization of program initiatives in connection with overarching strategy and serve as a true brand champion.
• Define and implement processes to improve team execution and delivery.
• Conduct proactive identification and mitigation of issues and risks by leveraging experience to anticipate challenges before they impact the business.
• Establish working relationships and build rapport with stakeholders across the company to become a trusted advisor.

Experience and Qualifications

• Education: Bachelor's degree in a related field; or MBA or equivalent professional experience (preferably supporting a marketing function).
• Experience: 10 years of related professional experience, with demonstrated thought and domain leadership.
• Strategic Execution: Proven experience driving strategic initiatives while engaging and collaborating with multi-discipline teams and leaders.
• Adaptability: Ability to handle multiple priorities with a high degree of flexibility and accountability in a constantly evolving environment.
• Communication: Effective communicator, including concise verbal and written executive-level communications tailored to the audience.
• Drive: Motivated by goal achievement and continuous improvement, with the enthusiasm to motivate stakeholders and the wider organization.
• Facilitation: Strong meeting facilitation skills that bring out the best contributions of all participants.
• Problem Solving: Skilled at translating highly ambiguous business issues into structured problem statements.
• Influence: Exhibits storytelling and persuasive influencing techniques that build trust and establish long-term relationships.
• Analytical Thinking: A logical thinker who can structurally break down problems and hold teams accountable.