Manager, Creators: Growth & Strategic Initiatives

Our client is a global travel leader that designs cutting-edge technology to make travel smoother and more memorable for everyone, everywhere. They believe that to shape the future of travel, people must come first.

For this client, the Creator program has evolved from a single marketing channel into an enterprise program. As creators become more central to driving awareness, consideration, and conversion, they are investing in growth, innovation, and new ways of working that extend beyond traditional marketing.

The Growth & Strategic Initiatives pillar exists to build what does not yet exist. This team serves as the back door to the business focused on lower-funnel impact, emerging platforms, new monetization models, and scalable creator-led growth opportunities. Reporting to the Senior Manager, you will operate as a highly autonomous builder. If you are energized by experimentation, thrive in ambiguity, and want to shape how creators drive measurable business impact, this role offers a rare opportunity to build the future of the program.

What You'll Do

• Lead Growth & Innovation Pilots: Independently design and execute creator-led pilots across emerging platforms, formats, and monetization models. You will own pilots end to end, from hypothesis and strategy through execution, measurement, and recommendations.

• Drive Lower-Funnel & Affiliate Expansion: Partner with affiliate, paid media, and product teams to integrate creators into lower-funnel strategies. You will help establish repeatable frameworks that connect creator activity to traffic, conversion, and ROI.

• Explore Emerging Platforms: Test new creator platforms, tools, and product-adjacent opportunities. Identify scalable use cases tied to platform evolution and creator behavior.

• Support Geo Expansion: Contribute to creator pilots in new markets, balancing global governance with local relevance.

• Operate as a Strategic Generalist: Flex across strategy, execution, analysis, and operational problem-solving as needed. You will build strong cross-functional relationships across marketing, product, affiliates, and regional teams.

Experience & Qualifications

• 8 years of experience in influencer/creator marketing, growth marketing, performance marketing, or adjacent fields.
• Demonstrated ability to lead ambiguous initiatives with minimal direction.
• Strong understanding of lower-funnel KPIs, experimentation, and performance measurement.
• Comfort operating across strategy and execution, with a willingness to roll up sleeves.
• Excellent communication and stakeholder management skills.
• Analytical mindset with the ability to connect data to strategic recommendations.

What Sets You Apart

• You are a builder by instinct and energized by white space.
• You balance creativity with commercial rigor.
• You can move quickly without sacrificing thoughtfulness.
• You are comfortable making decisions with imperfect information.
• You see creators not just as a channel, but as partners, customers, and a growth lever.

Our client fosters an open culture where everyone belongs, differences are celebrated, and they know that when one of them wins, they all win. They offer a comprehensive benefits package, including travel perks, generous time off, parental leave, a flexible work model, and career development resources to support a rewarding career journey.