What are the responsibilities and job description for the Head of Social Media position at Yugo?
Overview
Yugo is the first global student housing brand and operator created to address the needs of students and support them through university life and beyond. With a footprint in 14 countries, 280 properties and 160,000 student beds our promise is simple: ‘Live Your Best Life’. It’s our global commitment and offering to helping students flourish: personally, professionally, and socially, through the place that they live.
We do this through three pillars: YuPro – Equipping students with careers skills, networks, and opportunities. YuGrow – Supporting personal development, wellbeing, and self-discovery. YugoEco – Connecting students to something bigger, through sustainability and social impact.
Because learning well and living well are inseparable. And when you put students first, really first, you create an environment where students thrive, not only build occupancy, but a lifelong brand affinity that travels with students beyond graduation.
In 2025, Yugo became the exclusive student housing operating partner of Visa Cash App Racing Bulls (“VCARB”) Formula One™ Team, providing students unparalleled access to unique opportunities and experiences worldwide.
The Global Head of Social Media will lead the strategy, execution, and evolution of Yugo’s global social media presence, shaping how our brand connects with students across the world. Operating in a fast-paced, cross-functional environment, this individual will bring a global mindset, exceptional stakeholder management skills, and a deep passion for social media and creating meaningful experiences for students. This role requires a balance of creative vision and analytical rigour, with the ability to inspire teams, empower local markets, and deliver impactful storytelling that strengthens our brand across diverse channels and cultures.
It’s a big role, with lots of opportunity. We are looking for someone who thinks global but acts local, creative, has a deep understanding of Gen Z and Alpha, is proactive, confident working across time zones, and thrives on variety. You will be excited by global projects, unafraid to roll up your sleeves, and energised by the chance to drive real impact, contributing to the success of the business.
Responsibilities
• Define and lead the rollout of Yugo’s global social media strategy, ensuring alignment with brand vision, student needs, and business objectives.• Drive the creation of innovative, student-centric content that amplifies voices, builds community, and strengthens our global brand identity.• Partner with regional and on-the-ground teams to empower local execution while ensuring brand consistency across platforms and markets.• Lead social listening and insight generation to inform strategy, content development, and proactive brand reputation management.• Establish clear KPIs and measure performance across platforms, leveraging data to optimise reach, engagement, and impact.• Collaborate with cross-functional teams (brand, partnerships, student experience, digital, and PR) to integrate social media into broader campaigns.• Manage relationships with external agencies, partners, and platforms to ensure best-in-class execution and innovation.
What else?
This job description is a general guide to the role. You may be asked to take on additional responsibilities that naturally align with the scope of the position.
Qualifications
• Global mindset: Ability to adapt strategies across diverse cultures and markets, with sensitivity to local nuances while maintaining global brand consistency.• Strategic leadership: Proven track record of shaping and executing large-scale social media strategies that drive brand engagement and business growth.• Creative excellence: Strong eye for storytelling, content innovation, and community-building that resonates with Gen Z and Gen Alpha audiences.• Analytical skills: Proficiency in social media analytics, listening tools, and data-driven decision-making to optimise performance and demonstrate impact.• Stakeholder management: Exceptional ability to build relationships, influence, and collaborate with senior leaders, cross-functional teams, local markets, and external partners.• Agility in fast-paced environments: Comfortable working under pressure, balancing multiple priorities, and adapting quickly to emerging trends and challenges.• Platform expertise: Deep knowledge of major social platforms (TikTok, Instagram, YouTube, Discord, etc.) and awareness of emerging channels.• Crisis and reputation management: Ability to proactively identify risks, manage sensitive issues, and protect brand reputation in a global context.• Interpersonal skills – A team player, even via Teams! Engages with internal teams knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things.• People and Leadership focused - Experienced in scaling and leading global teams, fostering a culture of trust, collaboration, and high performance across diverse markets.
Experience and Knowledge
Essential:• Bachelor’s degree in marketing, Brand Management, Communications, or Digital Media, or a related field.• 10 years of progressive experience in social media, with at least a minimum of 5 years in a managerial role.• Proven success in developing and executing global social media strategies across multiple regions and cultures.• Strong track record of leading and inspiring diverse teams, both centrally and across local markets.• Demonstrated expertise in community building, content innovation, and creating meaningful online/offline engagement for Gen Z and Gen Alpha audiences.• Proficiency with social listening, analytics, and reporting tools, with a history of driving data-led improvements.• Excellent stakeholder management and communication skills, with experience working across marketing, sales, operations, and external agencies. • Fluent in Spanish and English, with excellent written and spoken English. • Internationally minded, with a global perspective and the flexibility to travel as required to support activations across markets.
Desirable: • Proficient in other languages (French, Italian).• Design capabilities.
The Yugo team is a force for good, our mission is to harness this passion to deliver an ultimate student living experience that supports the transition to and from student life.