Social Media Coordinator

Team Penske is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Team Penske have produced more than 600 major race wins, over 660 pole positions and 48 championships in its 60-year history.

Team Penske’s Creative Team helps oversee the team’s social media platforms, which has a combined ecosphere of nearly five million followers and growing covering NASCAR, INDYCAR and IMSA. In addition to keeping the fans up-to-date on all things Team Penske and providing unique and behind-the-scenes digital content, the Creative Team also serves as an additional resource for Team Penske’s Marketing department, which helps foster relationships with the team’s 45 corporate partners.

These responsibilities may include, but are not limited to: managing social media content and scheduling across Team Penske digital platforms, coordinating timely posts with the Creative Team, developing weekly and monthly editorial calendars aligned with content objectives, creating engaging short-form content, and supporting partnership and sponsorship content requests in collaboration with account managers and drivers. This is not a remote role.

The ideal candidate is both analytical and creative. They will be able to work as part of a team, and will work closely with other all Team Penske departments, including but not limited to Partnership Marketing, Branding and Licensing.

Responsibilities:

• Manage and maintain a comprehensive social media content calendar to ensure consistent and timely posting and best strategies applied across the varying platforms. 
• Monitor social media trends and present new ideas to enhance the current content strategy to increase total followers and engagement.
• Develop and execute customized social media plans for partners, including content strategy, posting schedules, and performance goals.
• Participate in community management and crisis communications, including the ability to adapt messaging and posting strategies during live events.
• Collaborate with internal departments on social media requests and provide recommendations on social media support that fit the business objectives and role of channel KPIs.
• Manage content and plan specific, timely posts alongisde the creative team.
• Monitor performance analytics for all team social channels, analyzing trends, measuring results against objectives, and producing comprehensive reports to guide social strategy and decision‑making.
• Adapt social performance insights into relevant reports for stakeholders and leadership. 
• Drive and direct strategy for Team Penske social channels based on best practices within the industry and the team’s ongoing social performance.
• Fulfill and coordinate partnership/sponsorship content requests with account managers/drivers.
• Manage multiple projects simultaneously - both planned and unplanned.
• Create compelling short-form content for Team Penske digital media platforms.
• Work to capture both inner-office and at-track social media content of drivers, partner activations, etc.
• Keep up with important team dates and milestones and create digital content to use with social media posts.
• Be a part of the planning process for yearly content capture ideation and support execution.
• Serve as liaison between team and sanctioning bodies to collaborate on social content programing and messaging.
• Serve as a resource for the team on how to best produce video content for partners.
• Participate in weekly meetings, brainstorming sessions and give detailed reports.
• Participate in calls with partners and the communications team when needed to come up with new and engaging ways to showcase our partners and drivers through content.
• Be an adaptable team player in all situations, including performing other duties as assigned.
• Adherence to all company policies and procedures.

Qualifications:

• Bachelor's degree or equivalent work experience within the field.
• 3 years of relevant experience, specifically within social media and video content production and development roles.
• Advanced proficiency in social media tools with strong understanding of best practices and nuances of each channel (Facebook, X, Instagram, Threads, TikTok, LinkedIn and YouTube.)
• Knowledge of social reporting and analytics tools (i.e. Zoomph, META Insights, etc.) and creating reports.
• Strong copywriting skills with a focus on audience engagement and conversion.
• Excellent interpersonal, verbal, and written communication skills; and the ability to communicate across all levels within an organization.
• Strong proficiency in project management, supported by working knowledge of word processing, spreadsheet, development, design, and database software.
• Proficiency using the Adobe Creative Suite (including Photoshop, Illustrator, After Effects, Premiere, etc.)
• Strong knowledge of motorsports is preferred. 
• Previous experience working with production companies.
• Exceptional level of organization and attention to detail.
• Ability to work well with others in a cross-functional team environment.
• Self-starter and highly motivated to succeed.
• Maintain the company’s professional image and message at all times.
• Ability to work weekends and travel frequently throughout the year, with a heavy emphasis on race weekend travel and additional weekday travel as needed. Candidates should be comfortable with a travel-intensive schedule.